Being one of the leading agencies in health marketing in Mexico, Integral Systemshas formed a health affiliation alliance with IPG Health, the world’s leading global network of communications and marketing Of the health.
Given this alliance, Sistemas Integrales will go on the market as McCann Health Comprehensive Systems and comes to help global clients to accelerate their business and impact in the Mexican and LATAM markets.
The alliance combines IPG Health’s deep experience, specialized capabilities and global scale with Sistemas Integrales’ 15 years of leadership in delivering creative and innovative medical solutions, digital skills and deep knowledge of the local market to offer the most complete offer to each of its clients.
Likewise, the Mexican agency explains that this affiliation agreement is a continuation of the commitment of IPG Health to offer the best talent, skills and experience to provide the right and tailored solution for each client.
For Dana Maiman, CEO of IPG Health, “Part of the beauty of IPG Health is the diversity of the agency’s brands and our unparalleled global footprint and scale. As the second largest market in Latin America, Mexico is a key market for our global clients, and through McCann Health Sistemas Integrales, we are poised to take our clients’ business to great heights in the region.”
For his part, Héctor Salinas, general director of McCann Health Sistemas Integrales, reaffirmed that the alliance “is the moment to have a synergy in favor of health with the experience of Sistemas Integrales in Mexico and the global vision of IPG health. Together, we will continue to deliver even more innovative digital creative solutions for our global clients.”
For all this, Sistemas Integrales, which was crowned as “Best Pharmaceutical Agency” in the rankings Market 2.0 in 2021 and 2022, becomes the ideal ally, positioning itself in recent years, in the dominant offer of heath marketing in Mexico.
Therefore, its commitment to the sector is complete, as is that of its more than 50 professionals specialized in health and experience in more than 20 therapeutic lines that serve more than 100 brands throughout history, partners with leading pharmaceutical, biotechnological and life sciences companies in LATAM.
as well as, in particular, McCann Health Comprehensive Systems is one of Veeva’s six full-service global partners and it is the only agency in Mexico with all the certifications and technological licenses for the pharmaceutical industry.
