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Among its users are young people and teenagers.
Therefore, if brands want to get closer to that target It is essential that they take into account the following keys to achieve advertising success on the platform.
TikTok is the social network – owned by the Chinese technology company ByteDance – that allows users to create, edit and share short videos with filters based on the latest musical trends. The platform has amazed even the most skeptical with its brilliant evolution. Beyond providing micro-entertainment, TikTok It is a good advertising solution for big brands that target young groups. In this article we tell you the keys to have advertising success on the platform.
TikTok users
According Statista, A large portion of TikTok’s global users are located in the Asia-Pacific and North America regions, specifically China, India, and the United States. The users of the platform are a young audience, generally under 30 years of age.
As of August this year, the monthly active users of TikTok for Android were 32.01 million and for iOs they were 62.8 million. Statista predicts that by 2025 the monthly active users of the platform in the world will be 1,327 million.
With more than 800 million active users per month globally, in October 2019 it became the most downloaded application in the world, by 2020 it had already reached 2 billion downloads, becoming a mega business, present in 150 countries and available in 39 languages.
The keys to TikTok’s success
Unlike Facebook, Twitter or Instagram, where you can share posts from other users, on TikTok the only way to share content is by creating your own. This difference makes the platform adapt to the needs of the 21st century consumer, who are more professional, demanding and do not stick to simply being receivers, but has been transformed to the level of being issuers through the creation of content points out Human Connections Media.
Unlike the other social networks, in TikTok registration is not necessary and if you want to do so, this is easy and can be done through Google, Facebook or Twitter user accounts. In the background, the design is one of the most attractive things about the platform, as well as the algorithm that, through artificial intelligence, provides the user with the content of their interest in their “For You” tab.
As for the creation, it is easy to make videos, you only need free time and, it is very easy to go viral with its easy distribution through hashtags.
TikTok and advertising
For brands and their campaigns, TikTok has been an essential tool when addressing the target of the youngest, it is an excellent advertising tool, if its formats are used correctly. Then the key elements that you should consider to have Advertising success on TikTok, according to Human Connections Media, are:
- TopView: The format shows the brand in the best possible location on TikTok, in full screen, with the aim of having visibility and attracting the user’s attention.
- Ads in feed: Allow the brand to tell its story as if it were a TikTok creator.
- Brand Takeover: It is a large format ad that appears when users open the application and allows one advertiser per day.
- Hashtag Challenge: The brand can use hashtags and challenges to encourage users to replicate them. This format helps viralization.
- Gamified Branded Effect: This filter format invites users to use expressions to interact with the brand or its products
- Branded Lenses: The brand can create augmented reality filters so that users feel part of the content.
The success of TikTok is due to the fact that I take advantage of the cultural change of consumers and users, and it is not a network that should be taken lightly by brands, if they want to target the target of young people, as they provide opportunities that could only be exploited through a robust digital communication strategy.
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