During the presentation of CUPRA’s new “Impuse” strategy, the Spanish sports brand revealed all the upcoming new models that it will launch until 2025, drawing particular attention to one fact: the definitive design of three production models. A mysterious strategy but of which we tell you the keys that are hidden behind.
Just a few days ago CUPRA presented its roadmap for the immediate future. Before the middle of the decade, the Spanish sports brand will put into play a new plug-in hybrid model and two electric. Two SUVs that it has already presented with the production design that we will see on the roads, and an electric crossover equivalent to the Ibiza that will still need to polish some details but whose style is more than close to the assembly lines.
But they have not been the only ones, because the firm directed by Wayne Anthony Griffiths has also revealed the front image of the restyling that the Formentor, CUPRA León and the new Born will undergo in the middle of its commercial life cycle, confirming that they will be launched in 2025. For many, CUPRA has shown more than expected or what it should have done. The reality is that we are not used to this surprising maneuver, and that it is not usual in almost any other brand that, after three years, reveals its novelties.
Future CUPRA models will have their own soul
However, leaving opinions aside, the brand has played a more than interesting card, with a series of keys that hide behind this strategy. The principles that support the future CUPRA models are three – emotion, electrification and performance – and that is what the manufacturer has ensured for the future, that potential customers know what the new image of the firm is, and of the products that are going to come in the coming years, without hesitation of any kind. An emotion that conveys both style and electrification as well as performance.
SEAT has always been a reference with a great soul, with potential customers waiting for future models in development and raising passions when an important novelty comes to the fore. A role that CUPRA has assumed with the complete electrification of the model range and with a special distinction. CUPRA’s intention is for customers to consider the sports brand as one more of the Volkswagen group with own models and not just the sports versions of the SEAT range.
This is the real key, together with attracting new customers, which has prompted CUPRA to reveal the deepest facelifts, authentic restylings that the current members of the offer will undergo and that they will radically transform their image, separating themselves from the current style that they share with SEAT. New philosophy that also reaches three other completely new ones that he considers fundamental pillars, constituting a very complete offer in just under three years.