The new BMW M3 Touring already has a presentation date, and its launch on the European market is also scheduled. The Munich brand has confirmed that the family sports car will not arrive in the United States, a market that it leaves in the hands of the BMW X3 M but where the demand for a new model is truly beastly.
The new BMW M3 Touring It already has a filing date. The German brand will celebrate its debut at the Goodwood Festival of Speed at the end of next June. An unpublished variant and long in demand in the United States more than in Europeeven though it will only be sold in this market.
Across the Atlantic, the brand has decided leave the BMW X3 M for that preference that Americans have for SUVs compared to other types of bodies. However, this strategy can pose a major dilemma for BMW, because in the Old Continent, high-performance versions such as this top variant of the 3 Series Touring range represent practically testimonial sales given their high cost. The family bodies are in the doldrums, and only are in great demand in Central European countries.
The BMW M3 Touring is assured of a large clientele in the USA
With these factors in hand, BMW will hardly be able to amortize the development of this model. However, in the United States they are nearly 50,000 customers who have asked the BMW USA division to reconsider the strategy and sell this model in the New Continent. And, beware, it is not just any number, there are many units for a model of such size. A situation that is putting in serious doubt, and that can end up with a major jam, to those responsible for the firm in Munich.
The background of this decision is not really known, especially when the long-continued demand for this particular model has come more from the United States than from Europe. The brand’s customers in the North American market feel a special predilection for BMW M models, in many cases repeating the purchase of a new generation one after another, or having several high-performance models in the garage. That’s why it is not understood that the model has been exclusively destined for Europe and depriving other countries where sales can really reach heights that are difficult to reach in our surrounding countries.
There is still time for the commercial launch of the second model of the M3 range, scheduled for next fall and with delivery of units estimated for spring 2023, a space of time that the German firm can consider to surprise its clients in the United States and satisfy the high demand that it has assured. Because we know that the division of the brand in that country has it. A model that satisfies the needs for versatility, space and cargo volume of those who do not want an SUV, and they are very resistant to changing their preferred brand of a lifetime to the AMG C 63 or the Audi RS 4 Avant. Resignation is the last link.