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Ri can be thought of as the English acronym for “Return on Investment”.
A correct analysis of the ROI, allows to obtain a better profitability of up to 30 percent.
The new normality has transformed from its base the way in which society behaves, from the way in which it relates, works, studies, obtains entertainment and consumes, placing electronic commerce, digital platforms and the audience on social networks. digital, like the big trends, so knowing what the ROI is within a marketing strategy is essential for the growth of companies.
ROI can be considered as the acronym in English for “Return on Investment”, which is a metric used to know how much the company earned through its investments. To calculate the ROI, it is necessary to collect the total income, subtract the costs from these and, finally, divide that result by the total costs.
The importance of measuring ROI within your marketing strategy
Currently, according to what is indicated by “We are social” in its study “Digital Report 2022”, where it is mentioned that just over 60 percent of the world population is active on the network, which means that With just over 4.95 billion active users and potential consumers, the growing need to have an impact within the networks can be established.
Therefore, it is essential to understand the role that information and business intelligence have in decision-making processes. “This need arises from the report Deep Digital Journey: the impact of digital transformation on business, commissioned by LLYC and carried out by ROI Marketing Institute”, where it is stated that:
“Through the analysis of the behaviors, perceptions and expectations of consumers, but also of companies, the study concludes that companies that measure the ROI (return on investment) of their projects and marketing and communication campaigns improve their profitability. nearly 31 percent on average, compared to those who don’t. Companies that state they have business goals in their marketing and communications plans earn 8.8 percent more on average than those that don’t.”
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