The chatbot They were already being used by various companies, but the passage of time has increased their opportunities for use and importance in the digital consumer.
Over time, the presence of digital users continues to increase, especially in times of pandemic, causing more and more companies to choose to adopt the marketing digital within their strategies to implement.
According to the study of Digital 2022 conducted by We Are Social and Hootsuite, currently approximately 62.5 percent of the world’s population is already online (4.95 billion users), an increase of 4 percent year over year to 192 million people; Likewise, the average daily residence time was around 7 hours in all devices, that is, 4 minutes more compared to the previous year.
These data show the opportunity that directing our efforts towards the current strategies digital and thus, reach our respective target markets; however, there are currently endless alternatives on which we can base ourselves to position our products, services and brands in the eyes of potential customers, where one has managed to stand out in recent years to offer us a solution to a high level of requests, the chatbot.
The chatbot They are well known for offering millions of users a type of assistant that communicates with them through text messages, which can be used for endless purposes, and industries. Statistical shows in his study the income of the market of chatbot around the world, where in 2018 these registered a value of 40.9 million dollars, a figure that is expected to represent 454.8 million dollars in 2027, showing an accelerated increase.
Today there are endless alternatives through which you can carry out the use of chatbot to offer a better service; Among them, we can see those who are providing customer service on social networks through the use of predetermined responses to daily problems, where in case of not having an answer to said inconsistency, they send the user with their respective operators. to provide personalized attention.
Similarly, these can be used by web and e-commerce platformsto solve some basic questions regarding products, services, brands and other specifications around them, resulting in a constant interaction with this type of intelligence artificial that could become of vital importance for digital consumers and even help in the mental health of some people, among endless other opportunities to explore.
The pandemic and the isolation caused by Covid-19 resulted in the world population notoriously affecting their social life and, due to the increase in permanence on digital platforms, they were in a greater time connected with the chatbotas users demonstrated with that Xiacoice artificial intelligence created by Microsoft in China, where its customers message and joke with the bot, whom they may even refer to as a “dear friend”.
Although this could sound somewhat worrying (if the population takes these “friendships” seriously), some businessmen, entrepreneurs and programmers have managed to find in the chatbot a clear opportunity to carry out new strategies that allow them to position themselves importance and, at the same time, help people’s mental health.
We have an example of this with the “Replika” application, a chatbot created to use its artificial intelligence and find a behavior pattern in the user to interact with it, offering a type of “ideal companion” that would manage to make the lonely moments of users a little more entertaining, if they so wish.
A study shown by Statistical on the variation of income from e-commerce sales during 2020 shows considerable growth in the Latin American digital market, since Peru managed to increase this type of activity by 900 percent, Mexico by 500 percent, Brazil and Colombia by 130 percent. percent, in addition to 230 percent in the rest of Latin America; Taking this into account (as well as the increase in the time spent on the internet), we can conclude that the strategies of marketing digitalsuch as the use of chatbot and other types of intelligence artificialwill continue to be a good alternative to grow a business, whether it is positioning it on web platforms, social networks or even through emails (among the endless opportunities to explore that this bot offers).
The digital consumer has found in chatbots a means to answer their most frequent questions (among other types of services) almost instantly, being today apart from their new daily life and, therefore, an essential tool for those digital businesses (as has been demonstrated during the last couple of years)
Despite this, the programming of these should not be taken lightly, since an error in their algorithm could considerably affect their results, so we must find the right professional to carry out these strategies effectively. What do you think is the ideal professional profile to carry out this strategy?