Below we present the four best advertising campaigns of the week, according to the Merca2.0 team.
Currently, and under the gaze of several specialists, it is known that a successful advertising campaign for a brand must have a powerful message that reaches the entire world thanks to the creative and technological resources with which they are carried out.
Well, this creativity can come out since advertising is any form of communication carried out by a natural or legal person, public or private, in the exercise of a commercial, industrial, craft or professional activity, in order to promote, directly or indirectly, a product or service.
According to data from eMarketer Advertising spending in the global marketplace generates millions of dollars, and about $516 billion is spent annually on media advertising.
The best four ad campaigns of the week
Brand: Misterb&b
Agency:BETC Paris
Campaign: Silver Pride
Country France
To make this year’s Pride more inclusive than ever, misterb&b, the largest LGTBQ short-stay accommodation platform, has created the Silver Pride initiative in collaboration with the non-profit organization Les Audacieuses et les Audacieux that supports people older LGTBQ in danger of isolation.
Brand: UNESCO
Agency: Cappuccino
Campaign: Is this how you see me?
Country: Brazil
The UNESCO campaign, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose an often overlooked side of aging: violence against the elderly in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, demonstrating that it is not yet a reality for a large part of the population. We tend to romanticize an old age that, unfortunately, is not accessible to everyone, blinding us to a reality that millions of older people experience every day.
Brand: Domino’s Pizza
Agency: Domino’s Pizza
Campaign: Pinpoint Delivery
Country: United States
With this campaign, the brand calls for dropping a pin and getting a pizza. Try the new Domino’s Pinpoint Delivery and get pizza almost anywhere. Only in the Domino’s app.
Brand: Subaru Canada
Agency: Subaru Canada
Campaign: The WRXOUT – New 2023 WRX
Country: Canada
With this campaign, the car brand presents the new Subaru WRX 2023. Make your pulse race with the powerful 2.4L turbocharged direct injection SUBARU BOXER engine. Keep pushing yourself with Symmetrical Full-Time AWD on any track or trail, in any weather condition. You are just one WRXOUT away from being in a good mood.
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