After a period of silence, 2022 brought with it a new edition of the National Digital Marketing Congress held by Merca 2.0 magazine, an event in which various industry personalities made an appearance.
In short, the first day of the 2022 National Digital Marketing Congress can be classified as a resounding success; an event that brought together a select string of marketers and marketers who, together, outlined and talked about all the trends that have emerged in recent years and, above all, what the future looks like for digital marketing, one of the strategies key today for brands.
With a maximum capacity of 1,800 attendees and more than 100 brand managers and experts in the field, Merca2.0 took an important step to mitigate the uncertainty of the union regarding the new sales and promotion methods that will directly impact the values, feelings and expectations of the consumer.
At 09:12 a.m. on this day, the National Congress of Digital Marketing 2022 was declared inaugurated, where the president of Merca2.0, Andrzej Rattingerrecognized the work of the industry in a period in which everything has suddenly changed with the arrival of the pandemic: “You are heroes,” he exclaimed Andrzej Rattinger.
The opportunity served, above all, to learn firsthand about the experience and trends that will come in the coming years, where digital marketing, it is estimated, will be one of the main tools for positioning companies.
Strategists, experts and important decision makers such as Ana IsabelGoTrendier Community Manager, Maria ZubiaurMarketing Director of Krispy Kreme, George Tamasis, Zoho Content Marketing Manager, Frank ValeCEO of GoPharma, daniel naderCommercial and Marketing Director of Enviaflores, manuel medinaMarketing Director of Hisense, among many others, gathered at the Expo Santa Fe with the aim of talking about the projections of an industry that continues to evolve and, mainly, in constant growth.
Undoubtedly, a day of great relevance was experienced for the industry, taking for granted that, after a considerable time of remaining silent, marketing has come out much stronger and, at the same time, with a greater string of challenges.
This was only the beginning of an important experience for marketers and/or marketers; for the second day, September 22, it will bring with it more news and, above all, a wave of strategies for which the brands have begun to act.