Ferrari has crossed a red line for some, and it is to present an SUV, although the cold numbers suggest that it is already a success. Its production will be artificially limited so as not to overshadow the rest of the range. If not, there would be even more.
The SUVs they have been colonizing practically all segments, whether humble or very high-end. There are already small, F-segment and luxury SUVs, sports cars, coupes and even some convertibles. It was missing that Ferrari decided to reinterpret the segment in its own way. It has already done so, and the Ferrari Purosangue is already public.
The first time the Ferrari Purosangue was officially mentioned was in 2018, so interest in it has been growing until its public unveiling. In fact, several media outlets were able to see it last Thursday in Italy, and before that the clients who were friends of the house were able to meet him.
In May, Ferrari announced that the engine would be V12, one of the last to be on the market, which caused a explosive increase in pre-sales of the new “everyway” from the house in Maranello. Higher-end rivals also opt for the 12-cylinder although they are not exactly equivalent: Rolls-Royce Cullinan and Bentley Bentayga.
The production of the Ferrari Purosangue will be limited to 20% of production, which means a cap of 3,000 units knowing that Maranello can make 15,000 cars a year. And since a Ferrari is usually for sale four to five years, total production will be around 12,000 to 15,000 units.
Luca Ciferri of Automotive News commented that Enrico Galliera, Ferrari’s sales and marketing chief, expected that maybe the order book should be closed due to the inability to meet demand only in the pre-sale phase. Ferrari seeks exclusivity, but also to satisfy its very select clientele.
The number of reservations is unknown, but we know the obvious, and that is that those who already have a Ferrari will receive the car before, starting next year, and then the new ones will come to the brand. The price of 390,000 euros has not been an obstacleThey could have put it higher and it wouldn’t have mattered.
More than one purist will be horrified at the sight of a four-door Ferrari, the tallest ever, and with a curb weight that never falls below 2.1 tons. Being very benevolent with Ferrari, we can consider it as a crossover or a raised saloon.
As it has power to spare, it will not have anything to do with a Range Rover Sport or a Porsche Panamera Turbo, the weight / power ratio is one of the best in the category, and considering that we are talking about an E SUV, it is not so heavy . But both mechanical parts end up weighing a lot: V12 engine, eight-speed gearbox, and four-wheel drive and steering wheels at the same time.
The benefits will continue to be scandalous, better than those of some Ferrari GTs of the past, and add a factor of capacity and unprecedented practicality in the brand. For that reason alone, it was already foreseeable that it would have a high demand for the segment we are talking about. People with a lot of money sometimes want something more practical than a sports car.
Times have changed a lot since the days of Il Commendatore, Enzo Ferrari, assuming that something like this was impossible 30 years ago. The current managers of the brand say that they respect his principles, but who knows what he would have said about… the Purosangue. Let’s leave it there.
Ferrari cannot exceed a certain limit of units or it would enter the bag of manufacturers that have to meet CO2 emission limits, which would end the brand as we know it. Fortunately, there is a limit so that the Purosangue does not cannibalize the coupes and convertibles that make the brand what it is.
Many of us feared that a day like this would come, that Ferrari would cross the red line with an SUV, as almost everyone has done (even McLaren is thinking about it), and that it would become an instant success. The SUV trend is still far from dying down, and why do you have to disgust yourself with so much money… for stubbornness?
Font: Automotive News