Chart of the Day: The Social Media Explosion
This graph represents the explosion of social networks in a world that adapts to trends and their volatility. Explaining which of them achieved the greatest success since its inception could be complicated, however, there are ways to know the answer. One of them is evaluating the number of monthly active users that were collected during its first five years of life.
All people, directly or indirectly, could be considered in contact with social networks. In 2021, more than 4 thousand 260 million people used social media around the world. Likewise, it is estimated that the figure will increase to almost 6 billion in 2027.
The first social network to achieve the feat of exceeding one billion accounts registered in the market was, which is currently the leader in this branch, Facebook. The Meta network currently has approximately 2.7 billion monthly active userswhich makes it the most popular social network in the world.
As of June 2020, the top social media apps on the Apple App Store included the apps mobile messaging WhatsApp and Facebook Messenger, as well as the popular version of Facebook.
In fact, it was at the end of 2021 when Facebook Ltd took a different course, renaming itself Meta Platforms Inc. This with the intention of positioning itself as a pioneer in the Metaverse, a certainly risky move. Facebook, Instagram, Messenger and WhatsApp make up what Meta calls its ‘App Family’.
The firm as a whole generated more than 117 million US dollars in revenue in 2021. Since its consolidation, Facebook has invariably been the most successful social network of all, in terms of number of users, audience reach and brand recognition.
As of the first quarter of 2022, Facebook had almost 3 billion monthly active users and has experienced an upward trajectory in global users for more than a decade.
Secondly, Instagram managed to become one of the networks with the greatest acceptance and brand recognition in the world. As of December 2021, Instagram hit roughly 2 billion monthly active users, and while audience growth has certainly expanded for the platform, it’s still no match for its sister Facebook.
Finally, we should recognize the one that undoubtedly aims to become the leading social network in the market. chinese social network, TikToklaunched in 2017, has established itself as one of the leading social networks.
In 2021, it led the way in terms of social media app downloads, overtaking social media giants Instagram, Facebook, WhatsApp, and Snap Inc.
With a focus on short videos, with a striking audio format and video editing, the apps it has won the acceptance of younger users.
According to specialized studies, its most popular audience is among women between the ages of 18 and 24, who represent almost a quarter of all users.
Male users of the same age group are the app’s second largest demographic.
Additionally, Gen Z now spends more time on TikTok than Instagram, as by 2021, 63 percent of Gen Z users in the United States used TikTok weekly, while only 57 percent used Instagram every week. , a fairly significant change from 2020.
Taking this into account, TikTok remains the social network with the highest number of monthly active users in its first five years.
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