After weeks of expectations, outlandish box office predictions and euphoric fans, The Eras Tour Film It finally arrived in theaters in the United States and much of the world. Industry eyes were on what Taylor Swift would accomplish during the screening of her filmed concert. And at least in her first weekend, the successful singer did not disappoint.
In United States, projections for The Eras Tour They suggested a debut of $100 million dollars (MDD). Or maybe a little more. The spectacular pre-sale data, and the rarity of a projection of that magnitude made the calculations a little complicated. It was not known what kind of reach the concert would have beyond the so-called swifties.
The final figures were, under any circumstances, a resounding success. According to AMC, the theater chain that distributed the concert in North America, The Eras Tour It grossed between $95 and 97 million during its first three days in theaters. On the other hand, some studies indicate that the figure is closer to $94 million. Depending on the final figures, It could become the 6th or 7th best premiere so far in 2023above or below The little Mermaid and its $95 million last May.
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It is worth mentioning that the filmed concert multiplied its opening day by 2.4 ($39 million). This is not so far from “traditional” premieres. In addition, it is far above similar productions, which with problems double their initial collection. Until now, The Eras Tour has not proven to be particularly frontloaded (which will collapse immediately), although it all depends on how it holds up in the weeks to come. Will Swifties come to see the concert more than once?
Outside the United States, The Eras Tour It also devastated the box office in more than 90 countries. It was first place in countries such as the United Kingdom, Australia, Germany, the Philippines and Mexico, a territory where an opening of close to $100 million pesos (MDP) is estimated. This figure would place it well above blockbusters like Oppenheimer, Mission: Impossible, Death Sentence (Part One), Indiana Jones and the Dial of Destiny, and Shazam! The fury of the gods.
Globally, the box office The Eras Tour It is estimated between $126 – 130 million dollars. Although the figure is below expectations (around $20 million more was expected), no one can deny that theaters benefited enormously from this release. Throughout October, no film gave any indication of at least getting close to those numbers. Considering that Taylor Swift’s concert will only be shown in theaters on weekends, and during different dates around the world, it is not very clear how far her collection could go. At the very least, it should double her global debut.
Taylor Swift and her box office records
With only 3 days in theaters in more than 90 countries, the interpreter of hits like Love Story, Reputation and Look What You Made Me Do She is already the holder of numerous records. And the most surprising thing is that it not only surpassed other musical productions.
Here we present its important brands:
- If the official debut in the United States exceeds $96 million, The Eras Tour It would be the best October opening in the history of the North American box office. would surpass joker.
- Best premiere for a filmed concert, above the $31.1 million for Hannah Montana and Miley Cyrus: Best of Both Worlds Concert in 2008.
- Not only is it the best premiere for a filmed concert, it is already the highest-grossing project of its kind in the United States. In just three days it wiped out the $73 million accumulated by Justin Bieber with Never Say Never.
- It is also the highest-grossing filmed concert in history worldwide, above Never Say Never and its $99 million.
- The Eras Tour boasts the best pre-sales day for AMC, Cinemark and Regal, the most important cinemas in the United States. It almost doubled the $16 million of Avengers: Endgame.
- Greater number of cinemas (3,850) for content of its type. surpassed This Is Itof Michael Jackson and his 3,481 in 2009.
- Best premiere in IMAX theaters for a musical artist, with more than $13 million accumulated worldwide.
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Considering the strong premieres that are coming in the coming months (The Marvels, The Hunger Games: Ballad of Songbirds and Snakes, and Aquaman and the Lost Kingdom), plus the expectations around them, there is an interesting fact. The Eras Tour It could become the last film / content of 2023 that opens with more than $90 million in the United States.
In case anyone doubted it, Taylor Swift is not only the music industry, she is also the savior of the film industry… at least during October.
Juan Jose Cruz I am one of those who always defended Robert Pattinson as Batman and can see the same movie in the cinema up to 7 times. My guilty taste? Low-budget horror films.