The event has increased its relevance in the country since its first edition in 2011.
In 2021, del Buen Fin generated sales of 192 billion pesos.
In Mexico, the Buen Fin is inspired by Black Friday.
Less and less is missing for the season of offers and promotions in the country. So consumers are already beginning to devise their shopping plans, such as credit cards that date points in the Good End 2022.
In that context, the marketing promotion is an essential tool to position a product in the market, since it offers the possibility of continuing to conquer your client and attract other new potential clients. These strategies are accompanied by promotional marketing techniques that will incline the consumer’s purchase decision towards a product and identify with the brand.
Given that, he Good end It is a joint government and private initiative that invites companies to offer promotions to encourage consumption among the population. This campaign is aligned in Mexico, with the date on which most employees receive an advance of their end-of-year bonuses or the economic benefit called “aguinaldo”.
In the 2021 edition, El Buen Fin, generated sales of 192 billion pesos, which was positive, if one considers that this occurred in seven days that it lasted. the season, against the 12 days of 2020, when 239 billion pesos were generated in more days.
This year, this week of averages is expected to raise even more money and be a complete success both in terms of consumers and brands.
The credit cards that will give points in the Good End 2022
Being closer to this commercial event, banks have already informed which credit cards will give their customers points just for the simple fact of using them on the date.
In the list are Banorte and HSBC Banks, which are the two credit cards that have a better rating in terms of their points in this Good End, since they have offered a discount of 30 percent, to those who make purchases that exceed 10 thousand Mexican pesos.
For their part, the banks BBVA, Citibanamex and Santander are offering their customers between 10 percent and 15 percent bonus on online purchases. While other financial institutions that are also participating in the Good End, are: Rappicard, Nanopay, Ñu Credit, Stori, Vexi and Klar Credit, so you know, during that weekend you can get benefits when you buy with any of these cards.
Among the estimates for this week’s offers, it has also emerged in a recent report, from Mercado Libre, that buyers are preparing, so that 71 percent of Mexicans plan to make a purchase.
In this sense, the same study of the electronic commerce platform revealed that the categories in which buyers expect to make purchases are, mainly, clothing and footwear, with 47 percent of purchase intention, and technology and cell phones, each predilection of more than forty percent in each.
As well, in the investigation, the electronic commerce platform added that it made a purchase intention, where consumers detailed that the brands that they were probably going to acquire during the discount campaign were Apple, Fisher Price, LG, L’Oréal, Maybelline, Mabe, Mattler, Nike and Samsung.
In conclusion, consumers accept this type of campaign in Mexico and around the world, so it can be a great tool to increase revenue for small brands.
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