As every year, we present you the best campaigns launched on the occasion of International Women’s Day, which is commemorated on March 8.
It can be said that, in some way, March is the month of women, a period that serves to make visible the struggle that women have carried out for years, but also as a space for reflection on the future in terms of to issues such as equality and equity.
Of course, dates like March 8 are often used by large companies to launch campaigns in order to, first, join the feminist cause, but also as a strategy to gain position and reach, why not? an important niche of consumers or consumers.
More than a “celebration”, for a group of women, March 8 has a very significant value, it is about making visible the lack of opportunities, inequality, but also the struggle that, for decades, various women have carried out to standing out in a society still has overtones of machismo and other practices.
Next Tuesday is officially International Women’s Day and, for this reason, an important participation of women is expected, of course, but also of brands, which will take advantage of the space to be noticed in the middle of a commemoration global.
That is why today we share with you the best campaigns launched on the occasion of International Women’s Day, campaigns carried out by both brands and various organizations.
01. Nike–Dream Crazier
Nike’s idea with this campaign is to encourage all women to pursue their dreams even when they have to face the social judgments they have to endure every day. For this, he chose the tennis player Serena Williams, one of the best tennis players of all time.
02. Barbie – More Role Models
In 2015, Mattel launched a collection called “Sheroes” as a tribute to those women who, in one way or another, have generated a positive impact on society in each of their professional areas. For this, the brand designed 17 models such as Frida Kahlo, Patty Jenkins or the Snowboarding champion, Chole Kim.
03. Always – Like a Girl
Always, the brand of feminine intimate hygiene products, in collaboration with the Leo Burnett agency, launched the “Like a Girl” campaign, with which it seeks to change the connotation of phrases such as “running like a girl” or “throwing like a girl”. little girl”.
https://www.youtube.com/watch?v=XjJQBjWYDTs
04. Disney – Woman You Had to Be
Choosing five of the most influential athletes in history, Disney sought to showcase female power in the campaign for the movie “Captain Marvel.”
05. UN Women – He for She
In 2014, the UN launched the “He for She” campaign, with actress Emma Watson as ambassador, promoting, among other things, equality between men and women.
06. Women Transforming Mexico
Under the title of “Women Transforming Mexico”, the Ministry of the Interior, in collaboration with the National Institute for Women, designed a campaign with the aim of focusing on those women who, with their actions, have transformed social life in Mexico.
07. A Day Without Women
Given the high rates of violence against women, the television network, Imagen Televisión, launched the campaign “A Day Without Women” in a context in which a call was made for a national strike called “A day without us” as a way to demonstrate the importance of women in all areas of society.
08. Dove – Real Beauty Sketches
With this campaign, launched in 2010, Dove launched a powerful message of breaking with the stereotypes of unattainable beauty that are constantly bombarded by the media and targeting real women.
09. Gillette – The Best Men Can Be
Gillette launched this campaign with strong feminist overtones in 2019, with the aim of showing the effects of the so-called “toxic masculinity” understood as aggressive behavior and macho attitudes that women experience every day.
10. Barbie – You Can Be Anything You Want
This Mattel campaign was launched in 2016 with the aim of claiming access to education for girls and the importance of play as a learning method.
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