- Inclusive language is gaining strength in all areas.
- It began to be used in social networks, among young people, but brands and even governments are added.
- Of course, its use divides opinions in a global scenario of polarization that is increasingly noticeable.
Ellx, elle, todes, todxs… The use of inclusive language, although it has not been approved by the Royal Spanish Academy, is a reality.
The objective of those who promote it is to transform the perspective with which we refer to particular people or groups, whether due to their appearance, gender, sexual orientation, race, age, ethnic origin and others.
In social networks, its use is increasingly common. More and more people are committed to including these new ways of communicating. They use it from celebrities to politicians, both on platforms like TikTok to Instagram. Brands, for now, are the most reluctant to use it.
The problem is that for those who are not used to it, Using inclusive language can be tricky.
He wanted to use inclusive language and it went wrong
In Chile, this week there was a good example of misuse of inclusive language and the video is news in that country.
It was when the undersecretary of Public Health of Chile, Cristóbal Cuadrado, in a meeting with journalists on Wednesday, May 18, spoke of “medicines.”
Chilean Undersecretary of Health, Cristóbal Cuadrado, making matured. pic.twitter.com/ZhEamIRBsm
– Esteban Hernandez R. (@EstebanDHR) May 20, 2022
“And above all, we advanced in the idea of the right to health, in which medications are essential to be able to guarantee access to health,” said Cuadrado.
The Chilean Minister of Health, María Beñoga Yarza, was present at the event; and the head of the Ministry of Women and Gender Equity, Antonia Orellana.
Something very similar happened in April, when the Chilean Minister of Education, Marco Antonio Ávila, said in an act: “It is an existing policy. We believe that it is a way or a channel to directly support the establishments”.
Ávila took the episode with humor, since he later referred to it on his Twitter account. “That’s how committed I am to inclusion and non-discrimination,” he explained on social media.
Reactions on Twitter to Cuadrado’s ruling were diverse. Some mocked others defended him for at least trying to move forward in that direction.
The same official took it as a joke: “The and medications. Well, they are as important as and vaccines”, he said later.
Medications 🤣 Well, these are just as important as vaccines that are safe and effective!#Up date! https://t.co/DKLtRr3cno
– Cristobal Cuadrado (@CCuadradoN) May 18, 2022
Now read:
Inclusive language, a market need
Inclusive language: Should brands implement it?
An inclusive deodorant, the last lesson for advertising creatives