Currently, Facebook registers more than 2 billion monthly users. This type of reach does not have other platforms, although they are in a growth stage and gain followers quickly. Facebook users are quite loyal and stable, 66% of monthly active users access it every day. In addition, according to their data, the Facebook mobile app is one of the free applications, with the most downloads in the App Store.
These data are super interesting. But how can you capitalize on these figures for your business or practice? How many of these millions of users can you effectively reach? Is it possible to appear within this social network, when there is so much competition to attract the attention of potential customers?
Without a doubt, there is always a great opportunity to stand out on Facebook, as it recognizes this potential for brands and advertisers, so it makes constant adjustments for your benefit and that of its users. In the same way as Google, Facebook has an algorithm that is responsible for delivering ads to people, which denote a greater possibility of being interested in the message, becoming customers or doing the action that the advertiser expects.
Among the advantages that we obtain when carrying out an advertising campaign on Facebook, the following stand out:
- Generate traffic and visits to your digital platforms.
- Increase the positioning of your brand.
- Promote special events.
- Expand your brand in the global market, without losing focus on your goal.
Advertising on this platform works through ads, under a pay-per-time scheme or for the entire campaign. Once it is defined (objective and budget), the ads are created (segmentation and offer) and finally the visual part (video or image), copy and URL of the destination of each ad.
There are three levels of operation of advertising: the campaign, the ads and the visual part of each. A company can have one or more campaigns in action, with different ads, in each of which, there will be different visual styles and messages.
The great value proposition of your notification campaign will come from the generation of content, which must always take into account the following characteristics:
1. Be visual. The Facebook algorithm prefers this type of content, because in an ever-changing section, such as the news section, it is more attractive, therefore, you are more likely to capture the attention of your potential customer. 90% of the information is transmitted to the brain through the image, no matter what type of advertisement you make, it needs to look attractive, to capture the attention of the other.
2. Be relevant. Facebook recently released a feature update on its advertising platform, which rates your ads and assigns you a score.
3. Present an attractive and credible value proposition.
4. Call to action. Tell your audience what you want from it: to register? To visit you? To buy? To take advantage of a discount? If you are clear on this, it will be easier for the customer to take the action you expect.
5. Have memorable images and videos. Remember to use visual content that tells a story or helps create a meaningful bond, through the emotional or the creative.
6. Involve the public, generating interaction. Keep your main message as short as possible; make it easy to read in one go.
Remember that people use Facebook to keep up with their social life, not necessarily to see your products. For that reason, it is important that the content you generate is attractive and credible, avoid saturating the user’s screen and success is assured.
Source:
https://blog.hubspot.es/marketing