If we talk about advertising campaigns, some of the ones that have attracted the most attention in recent years are those of Lil Nas X, the rapper who is causing a sensation around the world.
In today’s world of music, there is a lot of talk about Lil Nas X, undoubtedly one of the most important rappers of the moment and, in the same way, one of the most controversial and risky that we have known in the history of the genre.
It is not to everyone’s liking; What’s more, you could say that you love or hate Montero Lamar Hill, his real life name. At least that’s what some of the musicians who have collaborated with him say, like Elton John, to name one example.
And it is that, beyond his music and his songs, the popularity that Lil Nas X has gained is due, above all, to the great phenomenon that is in social networks and, also, in terms of advertising and marketing.
For many, he is a genius of marketing strategies, who does his best to be in conversations on social networks, to attract the attention of brands (as he did with Nike) and, if that were not enough, in provoke your detractors, or haters, with any post on Twitter, which is your main source of inspiration.
It is because of this that more and more brands decide to work with him, thanks to his popularity but, more than anything else, because of the great impact that his words or actions have on social networks.
To talk about Lil Nas X is to talk about a musician who celebrates having his first million “Dislikes” on YouTube and turns it into a great ad campaign for his album, Montero, released last September.
Today we bring a list of the five best ad campaigns starring Lil Nas X:
01. Uber Eats – “Rides”
One of the most recent Lil Nas X campaigns in which he teams up with a figure of international stature: Elton John. Without a doubt, a great success for Uber Eats.
https://www.youtube.com/watch?v=TCj53-GEIbc
02. Taco Bell – “Talk Show Dreams”
One of the best campaigns created by Tacto Bell and starring rapper Lil Nas X, showing the great popularity that the rapper has earned throughout his short career.
https://www.youtube.com/watch?v=XMfkhaDiH2Y
03. Nintendo Switch – “Just Dance 2020”
The Nintendo Switch spot begins with a series of dances inspired by the song “High Hopes” by Panic! At the Disco and concludes with the image of Lil Nas X inviting users to listen to his song “Old Town Road” to get an extended version of the game.
04. Doritos – “The Cool Ranch Dance”
For this campaign, Doritos paired Lil Nas X with Sam Elliot in an Old West-style duel; a commercial that undoubtedly drew attention for uniting one of the biggest stars in film and television with one of the most successful figures in music today.
05. Logitech – “Defy Logic”
With this campaign, Logitech invites users to challenge the logic of the past with a message that, in the voice of Lil Nas X, says, more or less, the following: “The creators, the pioneers, the creators, the streamers and the dreamers: all defy expectations, perceptions and misconceptions. “
https://www.youtube.com/watch?v=3dBl1iwqqbw
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