With October, comes one of the most attractive festivities of the year, Halloween, and with it also comes creativity in advertising campaigns.
One of the key elements for an advertising campaign to work is, without a doubt, creativity, this can be the big difference between developing an important campaign or not.
Based on this, one of the events that encourages creativity is the Halloween holiday, the night and that touch of terror and fear that emerges towards the end of October, as a prelude to the traditional Day of the Dead.
And it is that, in pre-pandemic times, when the date on the calendar arrived, it happened that people appealed to their creativity and disguised themselves in such a way that their creativity exceeded their own limits, which made the process much more entertaining.
Throughout the years, the Halloween season has been a source of inspiration for film, music, television, for art in general. Of course, advertising and marketing cannot be left out of the game and this is also a very attractive period for brands and companies.
If we add to this that it is a holiday that attracts young people, without a doubt, we are facing one of the best opportunities for brands to develop all their creativity in order to reach new consumers.
Undoubtedly, these types of events are usually a perfect hook to connect with new audiences and a new customer niche, since it is undoubtedly one of the favorite times of much of society.
After the arrival of the pandemic, festivities such as Halloween were forced to be canceled to avoid more infections by Covid-19; It was a 2020 that separated us from many important experiences.
This 2021 seems to be a little better, although the ideal is to continue taking care of yourself. What will not change is advertising on Halloween and that is why today we present the five best campaigns inspired by this holiday.
01. Burger King – “Scary Clown Night”
For this spot, Burger King was inspired by one of the characters that generates the most fear in people. It is no secret that clowns have that touch between the terrifying and the sinister that never ends up curdling.
With this campaign, the brand organized a “clown night” that undoubtedly caused great terror among consumers.
https://www.youtube.com/watch?v=2ni3jN_DH20
02. IKEA – “The Shining”
“The Shining”, by Stanley Kubrick, is one of the most popular films of this time, a classic of cinema that, without a doubt, has left more than one terrified.
For this campaign, IKEA had the wisdom to develop a spot inspired by “El Resplando”. The result is as follows.
03. M & M´S – “Staying In”
This is one of the campaigns most remembered by consumers, where M & M’s uses their great creativity to launch a campaign very inspired by Halloween.
04. KitKat – “Tha Cat Lady”
This is also one of the spots most remembered by consumers, where the main protagonists are two cats in disguise and who play with that Halloween spirit of “trick or treat”.
With this campaign, KitKat scored a success by playing with their brand name and using cats for this spot.
05. Kmart – “Third time”
This Kmart campaign tries to reflect everything a child does in order to get candy on Halloween, one of the most endearing traditions for consumers, especially for children who are looking forward to this time of year.
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