The week was full of news and great advertising and marketing campaigns; campaigns of all kinds that undoubtedly generated a lot of noise due to their content.
Over the years, we’ve seen how things have changed in advertising and marketing. Now, the content is different and, of course, the message is also different, in addition to the fact that currently there seems to be a more receptive audience.
On the other hand, in recent months, the trend in advertising and marketing strategies or campaigns seems to be very marked, especially on the issue of inclusion and diversity; campaigns more of a social nature than advertising or commercial ones.
This, in a way, makes it clear that times, ultimately, are different; the so-called Generation Z has been, to a large extent, responsible for the fact that these types of issues are now addressed in advertising in a natural way.
Companies or brands, for their part, have also decided to turn to this type of content and adapt to reality in the era of 2021, the era of the pandemic and Covid-19.
Thus, here, at Merca 2.0, we have compiled some of the best campaigns that came out this week, which are ascribed to the main market trends.