Advertising is being lived in a strategic way and one aspect that we should not underestimate is the ability of this industry to help brands with great bells, to communicate with the consumer.
Undoubtedly, an element that we cannot lose sight of in this creative exercise is the one that has to do with the way in which an idea becomes a brutal creative execution and, most importantly, the value in communication with the consumer.
The examples that we are going to show, of campaigns that managed to be bold this week, have been chosen by Ads of the World in its list that it runs week after week.
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Campaign: One More Push
Agency: TBWA
Brand: MTN
Country: South Africa
The piece narrates the daily life of having to wear the mask all the time, as a measure to face the health contingency and return to normality.
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Campaign: Astronomer, Vampire
Agency: BBDO
Brand: Pedigree
Country: United States
The campaign shows us a vampire who sacrifices his best friendship for a dog, to help him interact with more animals of his species.
https://www.youtube.com/watch?v=sMMV-Fsuuhk
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Campaign: Very Cat Trip
Agency: Havas
Brand: LA SPORT
Country France
An unexpected trip turns into a cat’s worst nightmare, who stars in an adventure to raise consumer awareness about the abandonment of animals.
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Campaign: Hello Confidence
Agency: DDB
Make: Volkswagen
Country: Australia
The illustrations of this campaign help to demonstrate the anxiety that many drivers experience on the road, according to a study that the agency took as a reference, to design the campaign.
Hello Confidence – Tiguan Volkswagen – DDB Australia
An investigation showed that 79% of all road users had some type of anxiety while driving … #Movies #Design #advertising #marketing #creativity #poster pic.twitter.com/lyBYAZ2jAL
– Creative Room (@CreativeRoomMx) July 13, 2021
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Campaign: Dear HomoSapiens
Agency: Wolf Bangkok
Brand: GrabPay Wallet
Country: Thailand
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Campaign: While you can
Agency: Oxcart Assembly
Brand: RepresentUS
Country: United States
A campaign that does not have waste, because it motivates the culture of voting.
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Campaign: Helmet has always been a good idea
Agency: & Co
Brand: Danish Road Safety Council
Country: Denmark
A creative campaign shows how the helmet has always been a good idea since time immemorial.
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Campaign: Freedom
Agency: DDB
Brand: Centraal Beheer
Country: netherlands
This campaign reminds us of the effectiveness of insurance.
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Campaign: Just a little excited
Campaign: The Distillery Project
Brand: Meijer
Country: United States
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Campaign: Kikkoman Gold Medal
Agency: Freundliche Grüsse
Brand: Kikkoman
Country: Switzerland
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