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The chatbots are a very important technological resource, which has been measured since 2020, in studies such as “Digital Marketing Megatrends for 2020”.
Within the technological market, increasingly challenging tasks have been imposed on the market.
One resource among the new technological trends, which has become tremendously valuable to understand, is the development of technology.
Google reinforces its presence in the conversation market through chatbots with the help of artificial intelligence, consolidating a powerful industry in this regard.
Measures launched by studies as “Digital Marketing Megatrends for 2020” detail that 12 percent of marketers interviewed worldwide in 2020 considered artificial intelligence and machine learning to be the fourth most effective marketing strategy.
“Content marketing was believed to be the most effective digital technique based on responses from global marketers in early 2020. When asked to identify the single activity they thought would have the greatest business impact on their own businesses or of their clients, 17 percent noted content marketing. After that came marketing automation, big data, AI, and machine learning”, he explained Statista of that study that he then presented to users subscribed to his platform.
Google’s ace
Google pulled an ace up its sleeve to enter the segment that powered chatbots with artificial intelligence, which only means one thing, that the demand for talent specialized in this technology will increase, the guidelines in marketing and advertising will open a segment dedicated to this technology, which has become one of the most important due to the confidence that is increasing in this development.
In the case of Googlenow that the boom of ChatGPTrevealed that his ace up his sleeve against this competitor is called Bard AI and it will be called Bard in the beta version with which it will be sold to the market.
The bet with Bard confirms the estimates released by various specialized media, where he realized how Google was preparing for this segment and most importantly, the evident growth that conversational technology based on artificial intelligence would have.
The Google service is based on the LaMDA language model or Language Model for Dialog Applications and in the testing phase this new Google product will only be active with “trustworthy” users of the famous social network.
In the case of ChatGPT, which partly has investment support from Microsoft, what we are seeing is a strong boost to the trends that the Redfish Group had already warned of since 2020, in the study that we have already cited.
As part of these interesting processes, it will be prudent to observe that the resources at the hands of brands will be increasingly driven by digital communication, thus evidencing what Google CEO himself, Sundar Pichai, has warned about.
“Soon, you’ll see AI-powered features in search that pull complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web—whether it’s searching for additional perspectives, like blogs from people who playing the piano and guitar, or delving into a related subject, like steps to get started as a beginner,” Pichai said.
One aspect that draws the attention of this technological panorama that is opening has to do with the new episode that is coming in voice assistance and searches, giving richer results and to the current search options, such as a smart speaker, better performance in what the consumer discovers through these points of contact with the consumer who makes use of technology today.