As soon as Elon Musk announced that he would hand over the position of CEO of Twitter to a senior executive from the tech sector, the name of Linda Yaccarino as the strongest candidate. Doubts were quickly dispelled, as both the billionaire and the former NBCUniversal director confirmed the leadership change.
At first it was speculated that the position could be left in the hands of Ella Irwin, a senior executive who joined Twitter less than a year ago. However, Musk himself reported that Yacarinno will take over from him at the head of the platform.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter! She will primarily focus on business operations, while I will focus on product design and new technologies. I look forward to working with Linda to transform this platform into X, the app for everything,” wrote the South African tycoon.
Yaccarino responded to the ad until a day later, thanking the 51-year-old businessman for the appointment.
Thank you Elon Musk! I have long been inspired by his vision to create a brighter future. I am excited to help bring this vision to Twitter and transform this business together!” Linda said.
Who is Linda Yaccarino, the new CEO of Twitter?
Elon Musk would be in talks with Linda Yaccarinodirector of advertising and global associations of NBCUniversalto hand over the reins of Twitter, according to sources cited by The Wall Street Journal.
Yaccrino is 59 years old, has a degree in Liberal Arts and Telecommunications from the State University of Pennsylvania (Penn State). From 1992 to 2011, before joining NBC Universal, she worked at what is now Warner Bros. Discovery Inc. There she reached positions as executive vice president and COO of the advertising sales, marketing and acquisitions area..
This means that he has experience in online marketing and advertising, an area that the owner and still CEO wants to thoroughly restructure. One of the milestones Linda achieved at NBC Universal is generated more than $100 billion in ad salesas collected hypertextual.
In addition, Linda has shown her support for Musk and “freedom of expression”, despite all the controversies that surround her management of the platform. During a conference held in 2022, the NBCUniversal board pointed out that the Tesla CEO just needed time to turn his new company around.
People familiar with the matter told the WSJ that Yaccarino once told friends that he would like to be CEO of Twitter. And maybe he’ll get more than that, as the outlet says he’d be considering the offer.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.