Tesla has found an innovative and cost-effective solution to the costly problem of selling right-hand drive cars in the UK. The company has introduced a device called “The Reacher”, which consists of an articulated stick designed to help drivers address the challenges associated with driving in a left-hand drive country.
As it explains xataka In a report, to simplify production and optimize costs, Tesla decided to stop offering the right-hand drive Model S and Model X in Anglo-Saxon countries.
However, to compensate customers who were hoping to purchase these exclusive models, Tesla offered them two options. The first option was to receive a full refund of your reservation, while the second option was to accept a Tesla Model 3 or Model Y instead. These alternatives were applied in countries like New Zealand and Australia, where regulations do not allow the sale of left-hand drive vehicles.
However, in the UK, where it is possible to purchase cars with the steering wheel on the “wrong side” due to left-hand drive, Tesla devised an additional solution for its customers. Those who decided to keep their purchase of a left-hand drive Tesla Model S or Model X they would receive a special accessory called “The Reacher”.
What the heck is The Reacher?
The Reacher is described by some as a jointed stick similar to a “garbage pan” available from online stores for just £5. This device will allow drivers to reach and collect parking tickets or tolls without the need to get out of the car, especially when traveling alone.
Tesla’s strategy has been consistent with its approach to communication and unusual decision-making. Despite the criticism and controversy it has generated in the past, the company has shown its determination to follow its own instincts and visions, even if that means going against the preferences or interests of its customers.