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The user of Telmex freakofmoonas identified in TikToklaunched a peculiar challenge in networks and in this he promised to hire total play if they arrived before the Mexico Telephone technicians. Ricardo Salinas a new user was gained for its internet service.
The action of freakofmoon Remember cases like Raul Escolanowhen the creative launched a challenge in Twitter called #buycarbytwitterwhere he summoned automotive companies to sell him a car through this social network. nissan won the call.
It would be cool to be able to buy a car on Twitter….
— escolano (@escolano) March 29, 2016
There are important studies around these cases that reveal the impact that social networks have on finding new products for the consumer, as warned by a study by Salsify; while investigations like the one he carried out TikTok for Business, The platform collected the consumer’s willingness to buy through social networks and activities such as social commerce have already been dimensioned by Grand View Researchwith revenue estimates in this area in the billions of dollars.
Ricardo Salinas beats Telmex with Totalplay
freakofmoon explains that after a long period of days in which he was left without internet and, due to the lack of attention from unionized technicians of Telmexchallenged total play that if they provided him with internet before, he would change with them.
After the challenge launched, freakofmoonknown on social networks for his content on video games, confesses that in less than five minutes he was contacted by a representative of totalplay, who at that time even prepared the contract to join the company of Ricardo Salinas, which explains, in less than an hour the technicians had already done the complete installation at home.
@freakofmoon Reply to @freakofmoon storytime about how @totalplaymx solved in 20 minutes a problem that took @telmex 20 days. Thanks to @RicardoBSalinas and technician like @Alonso De Martínez ♬ plant vs zombie – 7Grams/DiESi
Watch the video is a masterpiece 😌😎.
Very well @totalplaymx 😂😜 https://t.co/QbOGs14d72
– Ricardo Salinas Pliego (@RicardoBSalinas) July 22, 2022
There is a very important disposition on the part of the consumer in social networks and it is the use they make and especially the specific means to which they resort, to find new products.
Salsify explains that in a study that conducted in 2019 found that the main social networks to carry out this activity were Facebook, 46 percent; Youtube, 37 percent; Instagram, 31 percent; pinterest, 22 percent Y Twitter, 11 percent.
For TikTok for Business the bet of the consumer at the time of making a purchase decision values, according to the 42 percent of those interviewed, that they have a button that allows them to select products that they saw on these channels to be able to make their purchase on this same platform.
The foregoing has motivated, according to a study of Grand View Researchthat he social commerce have revenue estimates for this 2022 for 751 billion dollars.
Conquering the consumer through challenges where he summons brands, allows them to activate strategies of social media marketing and strengthen a sales culture through these channels, which increasingly consolidate the ecosystem they represent with functions such as the purchase option they offer.
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