“The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision is excited to embark on this new venture as their international business partner. The team’s long history as a premier global sports franchise is in tune with our company’s goal of bringing the best to our Mexican sports fans.“said Marco Liceaga, Senior Vice President of Sports Growth Enterprises at TelevisaUnivision. “With 55 years of tradition in the country, the Dallas Cowboys are more than an NFL team, they are Mexico’s NFL team”Liceaga added.
According to the team’s official website, as part of the deal, TelevisaUnivision will become the strategic commercial agent of the Dallas Cowboys in Mexico, helping the team create a local branding strategy, expand asset development and bolster business sales. The Dallas Cowboys will increase their presence in the Mexico market and continue to build their fan base outside of the United States through this strategic partnership.
This association guarantees the transmission rights of TelevisaUnivision’s platforms in Mexico to broadcast the team’s preseason games.
Let us remember that the dallas cowboys they are the most valuable franchise in American football and in all sports with 7.64 billion dollars, that is, 630 million dollars ahead of the Yankees of the MLB.