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Televisa was also criticized for the excessive amount of criticism it received on networks due to the high volume of advertisements it broadcast in its coverage.
The Super Bowl is one of the highest value sporting events on the market, due to the impact.
Toño de Valdés is a well-known journalist from the entertainment source.
The superbowl It was broadcast in Mexico with all kinds of strategies and the one on television has stood out because, taking advantage of the fact that rap was the theme of the Super Bowl halftime, it put its sports journalists as Tono de Valdes to give their best tunes.
During the Televisa broadcast of this event, they highlighted the excessive number of advertisements that it sold and the rap that the journalists tried to interpret in the coverage, as a color strategy to join the half-time trend of this sporting event.
The strategy was apparently successful, but with criticism against the drivers, because the users regretted the creative commitment with which the event was covered.
Is it worth it to have had to see the “rap” between Toño de Valdés and Enrique Burak before the halftime show began?
— 404 not found (@chisppp) February 14, 2022
#superbowlentudn Sorry, how ridiculous Toño de Valdés and company looked, rapping. Someone put the script? sorry!!
– Susana Dominguez (@susdomo) February 14, 2022
Imagine living in the first world and missing the rap of toño de valdez in it #SuperBowl
– Alan 3 🇲🇽 (@AlanYMPerez) February 14, 2022
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