The Tokyo 2020 Olympic Games have come to an end, which is why Televisa affirmed that TUDN, the Mexican-American subscription television channel specialized in sports, was the leader in audience during the broadcast of the Olympic competition.
According to a statement issued from the Facebook account, Televisa Prensa, the Mexican television station asserted that for 18 continuous days it reached the first place of coverage on open television.
“At the close of the Tokyo 2020 Olympic Games, TUDN is once again confirmed as the best option for sports coverage, registering a total accumulated audience of 216.7 million viewers, according to figures from Nielsen Ibope Mexico”, as indicated in the written.
Likewise, the company assured that they surpassed their first and second competitor in total audience reach by 35 and 103 percent, respectively. In addition, programs such as “La Jugada”, “Tokio Nos Une”, “Sports Contact of the Olympic Games Tokyo 2020” and “Action of the Olympic Games Tokyo 2020” were opened as the preferred analysis spaces, with a total audience of 130.6 million viewers.
Similarly, Televisa indicated that during the Closing Ceremony in live transmission, TUDN remained the channel with the highest audience, with more than 782 thousand viewers, surpassing its first competitor by 58 percent and its second competitor by 67 percent. hundred.
Users are launched against TUDN and Televisa
Despite the fact that the statement affirms that the data refers to broadcasting on open television, some users decided to go against the Mexican television station, ensuring that for them the channel was not even in the third place of their preferences for coverage of the 2020 Tokyo Olympics.
“We all know that the leaders were ClaroSports, TV Azteca and Imagen. And in the end you, even the play was the subject of ridicule “,” Well, how strange, because I only saw all the competitions on Claro Video “,” We all know that the total leader in Olympic games is TV Azteca “, were some of the comments received by the publication of the television station.
Claro Sports the winner?
Although so far Claro Sports has not presented its final figures on the transmission, the truth is that its coverage on television, internet and streaming, managed to conquer dozens of Mexicans, being this the company that owns the transmission rights of the sporting event.
The deployment of Marca Claro and Claro Sports within different communication channels undoubtedly seems to be a success for the audience to recognize their role within the transmission of sporting events, since most of them were free, the only thing that was needed was to tell with an account.
THANKS A LOT! WE WILL NEVER FORGET THEM! ?????# Tokyo2020 It gave us a glimmer of hope, it showed us that we can move forward no matter how difficult the road is. We leave grateful and motivated by the great stories we witness. ARIGATO pic.twitter.com/nnu8BSNn12
– BRAND Claro (@MarcaClaro) August 8, 2021
“I want to thank Claro Sports for the historical coverage they had of the Olympic Games, seeing all the complete competitions live was something unprecedented in Mexico, also free and without commercials and as a bonus you can still see the competitions on YouTube, televises and Aztec tv with broadcasts full of commercials and with their trite sketches with comedians who do not amuse themselves and yet they boast of their great time, with all due respect not mmen ”, commented a user in the Televisa publication.
As well as this one, other users mentioned that “We all saw them through ClaroSports”, “Well, how strange, because all the competitions I only saw through Claro Video”, “Extraordinary ClaroSport coverage, hopefully they also have the Qatar World Cup.
With this in mind, we might consider Claro Sports as one of the big winners during the Olympic Games broadcast, where a good storyteller and extensive coverage were all they needed to win over audiences.
One of the most applauded strategies was the participation of the journalist Alberto Lati, a sports writer with a great tradition in journalism that covers this source, who served as a differentiating axis of the competition.
These types of actions are important references that we cannot lose sight of today, due to the opportunity that media brands find to stand out in a market where the narrative and especially of the Olympic Games becomes crucial in the market.
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