It will allow the platform to advertise on public channels with more than a thousand members.
The messages may be sponsored and do not allow external links.
Telegram offers templates for accounts looking to advertise.
Telegram will already have its own advertising platform; Now, the popular social network has adapted to the market and implemented a new financing method called Telegram Ad Platform or Telegram ads.
This change had already been announced by Pavel Durov, founder of the platform, who for months has tried his intention to unite Internet users with companies and brands in a sponsored message channel.
This tool seeks to help those who want to broadcast advertising, manage advertisements and budgets on public channels.
According to the Telegram page, this addition is summarized in that if a user is browsing in groups and communities of more than a thousand subscribers, they will begin to receive the ads.
Sponsored messages are currently in trial mode and once they are fully optimized and allow Telegram to cover basic costs, the company will begin to share advertising revenue with the owners of public channels showing the sponsorship. . In terms of the social network, it is a win-win.
Telegram ads
According to the new platform, sponsored messages are published only on public channels in order to be generalized and to maintain the protection of users, since “No user data is mined or analyzed to display the ads.”
In accordance with the above, all users of the same channel will receive the same advertising, without distinguishing their personal tastes or referring to the things they see or publish on the social network.
To use the new space, Telegram enabled a tutorial.
Once logged into Telegram, the user must enter their registered phone number and will instantly receive a message to confirm their attempt to access the platform.
Now, once access is confirmed in the Telegram groups and channels, the user can click on “Create ad” to start designing the sponsored message or “Manage budget” to add funds to the account. All this with the help of the same platform, as it offers templates with several fields to fill in, for example, give your ad a Title, Text and URL.
However, links from external sites are not allowed and you can set a CPKM (cost per thousand) for the ad, which will be the price per thousand views of what is obtained.
“Ads can only promote products within Telegram, such as channels or bots. Each ad consists of ad text and a button that opens a link to the advertised product. The maximum length of the ad text is 160 characters, including spaces, ”says the platform.
Advertisers will be able to choose the language and approximate themes of the channels they want to display on. In the same way, specific channels can be chosen to display the ads.
However, Telegram prohibits promoting sexual, graphic or shocking content; violence, hatred or harassment; misleading advertising; political or election announcements; bets; misleading or harmful products; medical products and services or drugs; drugs, alcohol, tobacco, or fast food; weapons, firearms, explosives or ammunition; SPAM software, malware or hacking and products of questionable legality.
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