Archer Troy, the Mexican independent agency, continues to reap great successes with the arrival of Tec de Monterrey as its new client.
After an important pitch process that included both global agencies and independent agencies, Archer Troy was chosen to develop the initiatives generated by the university in attracting extraordinary talent. It is an area dedicated to developing the best teachers, who transform and educate thousands of students, developing in them the skills that today’s world demands.
In addition to this, the agency will also be in charge of the campaigns that Tec promotes for Tec21, the educational model that allows the formation of solid and comprehensive competencies, and that help to creatively and strategically solve the challenges of students entering the level. Professional.
Today, Tec is considered the best university in Mexico and is within the Top 5 in Latin America, a fact that undoubtedly represents a communication challenge.
After the arrival of Tec de Monterrey, Abraham Quintana, Director of Digital Integration at Archer Troy, commented that “this is news that fills us with pride, not only because of the fact that we have an institution at home that has positively marked life. social and economic of the country; also because the current reality requires that innovation, in addition to being the guiding principle of the educational model, is fundamental in the way of attracting new students ”.