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projections of Statista recognize that the value of the events industry will reach 65 billion dollars this 2022.
Information of Nielsen Music warns that Taylor Swift is considered one of the most played artists in streaming along with other personalities like Ariana Grande.
As has happened in the United States with Taylor Swift, in Mexico ticket master He has also faced controversies such as the one he starred in with the Ramstein concert or Coldplay.
The promoter in charge of the tour of Taylor Swift revealed that because of the tour strategy “Ages” revealed the problem that artists have, which forces them to provide their tickets through ticket master.
The action is an interesting precedent for how important the return to face-to-face events has become for entertainment, especially due to the contingency that was experienced and forced the suspension of face-to-face events. In fact, in one projection of live designthe firm discovered that as of 2022, 25 percent recognized that their event business would regain strength this 2022 but the majority, that is, 36 percent of them, recognized that their event business would return to normal in 2023 .
The problem with Ticketmaster
More than a problem, the clarification made by AEG Presentsthe organizing company of the “Eras” tour, reveals a reality and that is that since Ticketmaster controls the ticketing in most of the venues where the artist is going to perform, they had no option to think of another ticket provider.
“The exclusive agreements of ticket master with the vast majority of venues for the ‘Eras’ tour requiring us to obtain tickets through their system,” the organization explained when charged for ticket master Y LiveNationthat it was his decision to work with them.
This is the last of the statements that have been launched around the movement “Break Up Ticketmaster” where critics of the platform have denounced the monopoly that it maintains in the entertainment market of the United States and Mexico, where the controversial collective complaints that have been organized by the Federal Consumer Attorney’s Office (Profeco), to attack the complaints about the “instant” sale of all tickets that are released in pre-sale, killing tickets.
the event market
Faced with difficulties such as ticket masterwhich has been denounced both in Mexico and in the United States about the way it operates through the venues it controls and the way it distributes tickets, the case reminds us of the commitment that event attendees have for face-to-face productions and what important that it is for the industry, where we see more and more brands involved in the development of events.
This invariably forces us to think about the necessary regulation of the events industry, where ticket control is concentrated in companies that accumulate complaints.
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