36 percent of people plan to only visit stores that offer great experiences.
42 percent of consumers prefer to spend money on innovative experiences.
The taco is the main food in the Mexican diet.
Creativity and ingenuity have to be present in every venture or business that you want to launch. This is the case of a taco shop that drew attention for its strange service, to the point of going viral for selling tacos from a well.
Without a doubt, tacos and taco shops are part of the daily life of Mexicans, and it is no secret to anyone that this dish can be found anywhere in the national territory, but what will always attract attention is that the food have a good taste, excellent price and a restaurant presentation.
In recent years, businesses and ventures that not only offer the three Bs (good, nice and cheap) to consumers, but also provide a creative and unique experience with their service, have become popular.
In this sense, the way in which the consumer experiences his first contact with the product is crucial for his long-term relationship with the company. If you are satisfied, you will be more likely to purchase these products and become a loyal customer.
That is why the efforts of marketing that brands are applying today, the most efficient are those that manage to engage this new audience, creating a positive feeling that positions the brand at the top of the customer’s mind. And to achieve this goal, it is necessary to offer complete user experiences, delighting the audience from the first interaction.
According to the EY Future Consumer Index study, conducted by EY, 42 percent of consumers prefer to spend money on innovative experiences.
The same source highlighted that 36 percent of people plan to visit only stores that offer great experiences, which will demand creativity on the part of companies to make their products a complete shopping experience and will force them to be dynamic. that the same consumer and the competition will demand.
Tacos from a well?
A peculiar taco shop has gone viral on TikTok and this for selling tacos from a well. The business that is located in the municipality of San Pedro Garza García, and which is known as ‘Tacos El Pozo’ offers a strange service that has caught the attention of diners.
According to a video on TikTok, the place is an inn that is more than 5 years old and is dedicated to selling morning tacos to nearby construction workers.
Although no further details of the premises were specified in the recording, various users expressed their interest in learning about it because of the ingenious way of selling food.
It is not the first time that a place has gone viral due to the experience it offers its consumers, as an example in the United States there is the restaurant Karen’s Diner, whose peculiar service attracts millions of diners every day.
The food business has become famous for offering not only good dishes, but the main theme is that the waiters of the place reluctantly serve the diners, generating a somewhat funny dynamic.
In conclusion, it is increasingly peculiar to see that businesses are getting out of the conventional to reach more and more new users and increase the sales of their business.
Now read:
This would cost to repair the damage of DC heroes in real life
Tepito changes to “Reforma Norte”: they denounce strategy to sell “depas”
Twitch proposes a better advertising strategy for 2023