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A man took advantage of the death of an acquaintance to promote his work as an insurance consultant.
In 2020, the insurance sector had a contraction of 2.7 percent.
One of the trends of this 2023 in the sector is customer-focused service.
Insurance is a fundamental part of daily life and helps predict the future and reduce expenses. In 2020, with the arrival of the Covid-19 pandemic, the global economy contracted 4.3 percent, as reported by the World Bank, which implied a significant impact on basic tasks that, in turn, were reflected in activities such as the financial and insurance sectors.
In this sense, the insurance sector presented a contraction of 2.7 percent; for the first quarter of 2021, insurers were reporting a contraction of 2.8 percent in real terms.
But for this 2023 the panorama changed, as the insurance comparison platform, Rastreator México, revealed insurance trends.
As the first point is the customer-focused experiencewith the rise of digitization, communication was streamlined and with it the insurance payment channels, either in the Web or in the apps.
The platform recommends that the product be easy to use and that it be aligned with what the user is looking for, since consumers give great weight to the recommendations of other users to make the purchase decision.
Another trend is “new products based on data analysis”, this means that from analysis through the use of Artificial Intelligence, areas of opportunity can be detected and new solutions that the market needs can be developed. With mobile data, information such as the use of a car, average speed, active hours and frequent routes can be obtained. You can even access 24-hour care through an application, through geolocation.
On the other hand, there is an emphasis on cybersecurity. Thanks to machine learning and pattern analysis can detect modus operandi of fraud attempts; Blockchain allows the generation of insurance contracts, proof of falsifications or alterations, in addition to facial, voice or fingerprint recognition.
insurance marketing
One of the sectors that encounters the most challenges when it comes to developing strategies for marketing is insurance, which is why various pages have created articles where this topic is addressed, one of them is Scalewhere he mentions that through the inbound good results can be achieved.
The steps to follow, as mentioned, are:
Attract: That users arrive at the website of the company.
Convert: That visitors register their data, that is, that they become leads.
Educate: Offer adequate information with content that generates value depending on the stage of the purchase process.
Close and retain: Close the deal and make sure to guarantee customer satisfaction.
Man takes advantage of death of acquaintance to promote insurance
A man shared through his Facebook account that one of his acquaintances had just passed away. The unusual thing was that he used this event to “unconsciously” promote the insurance brand he works for, writing the following:
“I have just fired, very moved and with tears in my eyes, the mother of a friend who had her insurance with me, rest in peace. It is the first time in 7 years that an insured of mine dies and I see how I really am in a serious company that keeps its promises #SegurosMonterreyNewYorLife. I thank God for putting me on this path as an insurance advisor.”
To his publication he added an image of the compensation settlement that was delivered to relatives of the deceased person.
For their part, Internet users did not miss the opportunity to comment on it. Some of them were: “…well, take out my insurance, it has the best policies”, “After a while the coffins are like an F1 car with sponsor ads”, “It’s like your condolences have a bit of publicity, don’t you think?” .
Wey… so much mother pic.twitter.com/GTRtveLmdv
— Things of suckers (@EsDeMamador) July 5, 2023