Taco Bell she wants to own the taco words, at least in America. The company is fighting for the rights to the popular phrase “Taco Tuesday” (or Taco Tuesday, in Spanish).
The phrase has its roots in the United States and refers to the custom of eating tacos on Tuesdays. According to collect CNN, “Taco Twosday” was coined by a restaurant owner Taco John’s in the early 1980s to offer two tacos for 99 cents on the slowest day of the week, Tuesday. The strategy worked and the restaurant’s sales increased.
For this reason, if Taco Bell wanted to do a promotion for “Taco Tuesday”you should pay royalties for the use of intellectual property.
Taco Bell wants to “liberate” the rights of the “Taco Tuesday”
For this reason, the Mexican-style food chain filed a petition this week with the United States Patent and Trademark Office to have the term “Taco Tuesday” be free to use “for all who make, sell, eat and celebrate tacos”.
“Taco Bell is not seeking damages or trademark rights in ‘Taco Tuesday.’ Just look for common sense in the use of a common term,” Taco Bell said in a statement about the petition.
The chain is not the only one that has tried to register the trademark “Taco Tuesday”, according to American Retail. Other restaurants and businesses have also filed trademark applications related to this term.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.