It is important that the retail be clear and provide specific benefits to the customer.
so that a e-commerce becomes relevant, you have to be very clear about what you offer.
It is estimated that by 2023 purchases will be boosted on-line sustainable and local.
In 2023 it is estimated that consumer trends in the market second-hand will reach 51 billion dollars. The behavior of prices and consumer confidence means that buying on impulse has to do with savings.
What is retail doing?
The retail it has to be clear and it has to provide a specific benefit, before it was a matter of telling many stories, but now it has to be seen and lived.
Suburbia’s director of marketing, Nancy Vega consider that for the e-commerce becomes relevant, you have to be very clear about what you are offering to the consumer:
“One of the advantages that this pandemic gave us is to be much more cautious, seek to inform ourselves before arriving at the store. It gives us the opportunity to compare prices and quality.”
How are you going to maintain customer loyalty in a replaceable product?
A Kantar barometer study revealed that the economic issue only occupies 30 percent of the concern of consumers. However, 40 percent is occupied by sustainability issues. It is important to monitor consumer behavior because it is not all about reducing the price.
In Mexico, brands are required to integrate 80 percent sustainability into their products.
What are your brand’s priorities for the next 24 months?
Mario Bricenodirector of marketing for Benedettis He stated that one of the biggest challenges of his brand is to maintain the quality of all his products.
“First of all, one of the great challenges we have is to continue maintaining the quality of our products. Our cheese is made with 100 percent cow’s milk. Maintaining the prices of our products or making an increase without affecting the pockets of consumers”.
The Marketing Director of HerdezRodrigo Mondragón mentioned that the 3 main points of his company’s strategy for 2024 are:to empathy, pricing strategies, and performing an intervention.
“The first for me would be a lot of empathy with the consumer, today more than ever it is important to listen to them, understand what their concerns are and make it clear what our brand values are. The second point is the price strategies because the quality of the products is not negotiable (…) Do not stop investing because it is having a short-term vision”.
Ricardo Muñoz marketing director of CLIP He stated that his priority is financial inclusion why it is a pillar for your company:
“The distribution, how do you make this technology accessible to everyone. Another is to invest in the brand, in those differentiators that people recognize. The price strategy is a key piece of our strategy, our category, for 5 years, has come with a drop in device prices”.
To conclude, Nancy Vega explained that for her company the most important thing is to maintain a good relationship with your customers because the most important thing is the consumer.
“One is prior to purchasing the garments, generating that relationship with your suppliers so that the quality is good, that you can validate it. The second is to create garments for us, that we like, that are fashionable but that are functional”.
With information from Daniela Marin.
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