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In the “2022 Deloitte holiday retail survey” The average spending that consumers will carry out for these dates was noted.
The spending capacity for the end of the year is a clue to estimate the consumption profile that is triggered as of January 1, 2023.
During Christmas we have seen a series of resources that warn us of the consumption potential that is triggered based on the sentiment of the economy.
A survey of millionaires gave an account of what they plan to spend for Christmas and the festive season of this 2022, which establishes a reference for consumption in inflation that is currently experienced and the expectation of a recession that exists for 2023.
Prior to this study, investigations have already been conducted that reflect the expected consumption for the festive seasons at the end of the year and in documents As the “2022 Deloitte holiday retail survey” it was revealed that most consumers would spend the same as last year and only 22 percent said they would spend more.
The foregoing shows us that only a small group was willing to keep less money to face inflation and the vast majority plan to keep fewer products for these dates.
For D.Tigheanalyst of Statista, the numbers above show “the shift in holiday spending behavior among US consumers from 2019 to 2022. In 2022, about 22 percent of shoppers in (that country) said they would spend more on holiday shopping than the last year. Many of these respondents have said that inflation is the reason why they would be spending more than usual.
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Results of the CNBC Millionaire Survey explain that 80 percent of the millionaires interviewed in this research would spend less due to inflation and from this universe of people interviewed, the millennials They are the most reserved in terms of spending because all of them, that is, 100 percent, confirmed that they would spend less, while only 78 percent of baby boomers I would take forecasts.
“They are becoming more cautious about how they spend their money,” he explained. George WalperPresident of Spectrem Groupwho carried out the research for CNBC.
When questioned about inflation, 52 percent of them said that they are more cautious when buying by checking prices and a third of those interviewed confessed that they go out less and less to eat in restaurants.
It is important to see the profile of the consumer that has been consolidated in the market and in the face of inflation is reserved, considering elements that play in favor of the brands, such as the adaptation to the moments of consumption that are being defined in the market, which play a key role in the way brands have to think about their results-oriented work, whether it is transcending the sales of a product or setting a benchmark in how brands manage to attract the attention of the consumer.