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The bad behavior of employees has been studied for several years and the effects it has on the brands for which these people work.
Within Mexico, trends have been triggered in social networks such as Lady Cinemex, where the bad behavior of employees is evident, affecting their image and the reputation of these brands.
Coppel has shared with Merca2.0 the protocols it implements in cases such as that of an alleged employee of his company being captured while destroying a tree.
A video without a date or more context, than a woman described as Lady coppel It has been published on social networks and the details that are observed in it remind us of a study that in 2013 already measured the behavior of employees and the implications that this had for the companies where they worked, although this was carried out outside the Offices.
The conclusions of this study conducted by AVG is that in countries such as France, Canada, the United States, Italy and the United Kingdom, the majority of the employees surveyed considered that their companies were responsible for the online behavior of employees outside of working hours, in contexts such as using their personal accounts in networks social.
The study limited the behavior of employees through publications made on social networks, but when they are the protagonists of terrible trends through these platforms, the impact remains critical and the involvement of the brand enormous.
We saw one of the most serious events that employees have caused to the brands they work for, we saw with Cinemex workers, after an employee of the company mistreated a minor in 2017, this inside the room in Reforma 222.
The employee was caught on video when she attacked a minor who sold sweets inside the movie theater, showing all kinds of problems, such as the lack of a culture of reaction to events that are prohibited in these places, to avoid falling into terrible ones trends that damage the personal brand of the workers involved and the reputation of the companies they work for.
Lady coppel
It is a video with few components that has circulated on social networks. There is no date, there are no comments from the person who publishes it, we do not know the place or the reasons. Within this material we see a woman wearing the apparent uniform of the famous chain of stores, while someone records her when she destroys a tree with a shovel.
It begins by hitting the top of the tree, which because of its size and the earth around it seems to have just been planted. Continue beating it until the log is flattened with the edge of the shovel.
The video captures her fury that insistently against the tree, leads her to uproot it, to finally throw it into the air.
In the middle of their fight, he can see a badge, like the one most of the brand’s employees wear.
@ ranger1976## ladycoppel ## coppel ## AMLO ## SEGOB ## justice ##JUSTICE ## semarnat ## fyp シ ## foru ## foryou ## zyxcba ## reaction
At the request of Merca2.0, Coppel has shared the measures that it implements in the event of such incidents, in case of reporting.
At Grupo Coppel we promote values such as responsibility and a culture of respect within the organization, which are embodied in the Code of Ethics that each of the collaborators undertakes to comply with.
In the Code of Ethics we also assume a commitment to the responsible care of the environment and the reasonable use of natural resources, complying with the applicable legal provisions.
Coppel seeks and invites these values to be lived, both inside and outside the
business. However, it is important to note that there is a field of private life that is beyond the scope of the company. We believe that in this area, each individual is responsible for their actions.At Grupo Coppel we have an internal policy that defines the correct use of the uniform and
marks different degrees of sanction for the inappropriate use of it, in situations outside the work space.When a mishap is detected with a collaborator, a line of investigation is initiated to identify if they are active in the company, find out exactly what the situation and context were, and then proceed with the pertinent actions.
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