After months of controversy, changes in its release date, and statements of all kinds,Hurray Mexico! finally reached Mexican movie theaters. Luis Estrada’s new film changed its release on Netflix (agreed for last November) for a common box office release, all with the intention of repeating the success of the filmmaker’s previous films. After its first weekend… How did it go at the box office?Hurray Mexico!?
According to ComScore data (via), the satire by Luis Estrada debuted with $25.6 million pesos (MDP) in its first four days of exhibition. In addition, it ranked as the third highest-grossing film of the weekend, behind john wick 4 ($73.2 million pesos) and Shazam: The Fury of the Gods ($33.7 million pesos). Is it a successful result?
If we consider the numbers of Mexican cinema since the start of the COVID-19 pandemic, it is the second best premiere in 3 years. unhappy ever after, with Adrián Uribe and Consuelo Duval, remains the film to beat ($26.2 million pesos). However, the difference lies in the support received byHurray Mexico!
After canceling its arrival on Netflix, the film was distributed by Sony Pictures, which premiered it on more than 3,254 screens (almost 500 more than john wick 4) of 7 thousand 500 available in Mexico. In short, one of the biggest releases for national cinema. He also gave her a campaign of marketing bulging enough to put her on the public’s radar. With such availability, it is evident that the distributor expected much higher numbers or, at least, that it would be crowned with number 1 at the box office.
Neither of those things happened. Wow, it didn’t even enter the top 40 best releases in the history of Mexican cinema. His disappointing debut is on par with films like Crazy for You (2020) or Love at first sight (2013). Both with less than half the screens. As a curious fact, it is the third best premiere of a film whose first credit (Damián Alcázar) is for someone over 50, only behind No refunds (Eugenio Derbez) and unhappy ever after (Consolation Duval).
Now let’s compare their numbers with the two previous films by Luis Estrada, its director. In September 2010, Hell It became quite a phenomenon among the audience. The film starring Damián Alcázar, Joaquín Cosío, Elizabeth Cervantes and María Rojo, among others, opened with just $7.9 million on its first weekend. But the word of mouth was wonderful and reached the $83 million (a multiplier greater than 10).
Four years later, the perfect dictatorship It opened almost like a blockbuster. Their $55.57 million pesos They made it, at that time, the second best Mexican premiere in history. In the end, the critics and the public were on his side. Accumulated more than $185 million (a multiplier of more than 3), and was the highest-grossing Mexican film of 2014.
On this occasion, the word of mouth from the audience seems to be mixed. As seen on social networks, it is a film that divides the audience. And if from the first days there was not enough interest, the next few weeks could be complicated. Taking into account the competition of premieres such as Dungeons and Dragons: Honor Among Thievesand Super Mario Bros: The Moviewhich will remove a large number of screens, it seems that the new Luis Estrada will not reach the long-awaited goal of $100 million pesos.
What do you think of this controversial film? Did they contribute to the box office numbers of Hurray Mexico!?
Juan Jose Cruz I am one of those who always defended Robert Pattinson as Batman and can see the same movie in the theater up to 7 times. My guilty pleasure? Low budget horror movie.