Subway generated around US$10.2 billion in 2020.
The company that has more than 44 thousand restaurants worldwide.
The brands that enjoy the most loyalty are the ones that have a real influence on people.
Consumer loyalty can often be rewarded by the brands or companies themselves. It is the case of Subway announced that it will give away free sandwiches for life to any of its customers who get a tattoo of the logo of its new Subway Series promotion.
We can define brand loyalty from a marketing point of view, such as the repeated purchase of a product or service as a result of the perceived value, the trust and the bond generated between the client and the company.
A study called “Brand Keys Loyalty Leaders 2011”showed that the brands that enjoy the most loyalty are those that have a real influence on people’s daily lives. That is why many of them, in the world of commerce, strive to win the loyalty of their customers with promotions, products or campaigns that help them involve more customers every day.
Subway will reward customer loyalty
As part of its new campaign to promote its new product, Subway announced that it will give away free sandwiches for life to anyone who agrees to get a 12-inch tattoo of the logo for their new Subway Series promotion.
The company that according to Restaurant Business data from 2015 to 2020 generated around 10.2 billion US dollars, detailed that fans of the sandwich chain are invited to a party in Las Vegas, where nine people will be eligible for DJ Tambe, two-time winner of the reality series “Ink Master“, or someone from your team draws you a tattoo of the Subway Series logo.
Likewise, the company that has more than 44 thousand restaurants worldwide, indicated that anyone who accepts Getting a 12-inch logo tattoo on your sternum or back receives free products for life.
“A 2″ by 2″ tattoo on the wrist, bicep, or foot gets them free subscribers for a month. A 3″ by 3″ tattoo in the shoulder blade, forearm or calf will win free sandwiches for a year, “they detail.
But the fast food company also said that the consumer who gets the tattoo will receive $50,000 in gift cards each year. The rest will receive a gift card of $372 per month and $4,380 per year.
“Tattoos have a special meaning for my clients, they come to me to celebrate the things they love most or to commemorate an important moment in their lives,” DJ Tambe said in a statement.
As part of this advertising strategy, earlier this month, Subway gave away one million 12-inch sandwiches to celebrate the launch of its revamped Subway Series menu.
The American company is not the only one that has added this type of strategy to reward the loyalty of its consumers, let us remember the case of Farmacias Similares also launched a campaign “giving away” Dr Simi tattoos to fans of its advertising mascot.
Me #Yes my friend Yaxi Montana will take me on her leg. #YesMyTattoo. pic.twitter.com/heMUZ6t0cw
— Dr Simi ® (@drsimioficial) June 7, 2022
Consumer loyalty can often be rewarded by the brands or companies themselves. This is the case of Subway that announced that it will give away free sandwiches for life to any of its customers who agree to get a 12-inch tattoo of the logo for its new Subway Series promotion.
We can define brand loyalty from a marketing point of view, such as the repeated purchase of a product. In conclusion, this type of brand loyalty can be achieved in different ways, such as the surprise factor, with the consumer confidence, good products and so on.
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