BMW has begun to implement a new way of selling its equipment. The subscription for periods of time. Customers can now choose to pay for the overpriced equipment in one fell swoop or opt for the Bavarians’ new sales strategy, which allows them to enjoy them for as long as they wish.
Subscription programs are not only available for new cars, a service offered by brands such as Lynk & Co and which plans to extend it to all manufacturers in the futurewhen the transition to electric cars is completed from 2035. The goal is for customers to do without owning a car, limiting themselves only to paying for fuel or recharging their batteries, and being able to have a new car every short period of time.
An interesting formula that those of Volkswagen contemplate for different autonomous driving solutions, and that BMW already warned that it would implement, and it has done so. The German firm already offers some of this equipment by subscription in certain countries of the world where it is present; as in South Korea where offers lane-keep assist and adaptive cruise control for a small fee that customers pay if they are interested in using it for a specific period of time. A purchase that occurs after passing the trial period of a maximum of three months.
BMW changes the configuration of optional equipment
The other option is to pay the optional amount in full, although the Bavarians advise that this be done if the vehicle will remain in the same hands for a long time and the equipment will be used. A list that already includes the driving assistants mentioned, Apple CarPlay, adaptive headlights, the sporty sound of the engine or heated seats, whose use will be more limited depending on the country.
And it is that for the north of Europe they will be offered practically all year round and in more temperate climates they will be offered in certain countries of the year; for example from September to spring. BMW has already announced that this equipment subscription will be extended through the connectivity services platform of “BMW ConnectedDrive”, thus opening a new paradigm in the field of optional equipment.
A more comfortable and interesting solution for customers, but especially good for the current account of the brands that will see how they do not stop increasing their emoluments. And that’s if in some cases, the customer pays no more for continued use than if he had opted for direct ownership. Pros and cons but that, without a doubt, It will completely change the way you buy cars as before, which also means that certain equipment will be included in the car ordered from the factory, increasing the weight even if we never access the activation.
Font: autogallery