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Inflation is an economic phenomenon of rising prices in all kinds of products, which has seriously affected the consumer’s purchasing power.
Tiendanube detailed the most popular products during the last quarter.
The seasonality of the end of the year patents how necessary it becomes in the market to understand the consumer.
It more bought in December is a symptom of the trends that have been defined in the market, based on resolutions that help to understand what is important on these dates, where purchases not only define the importance of a season, they help us understand the performance of the economy.
Faced with these tasks, the opportunity that lies in the purchase window is verified and it is being able to scale the consumption to little developed levels, which undoubtedly help us to understand what currently acquires value and, more importantly, to scale in consumption.
The most purchased in December
A study driven by e-commerce platform storecloud unveiled the most purchased during 2022 and consumer choices teach us a key point in marketing that is remarkable in seasonality.
In the last season of the year, events such as Buen Fin, Black Friday and Cyber Monday were the main triggers for online purchases for the Mexican, while November 21 was the day with the highest peak in sales recorded this season.
“Having a 300 percent growth in holiday purchases is easy to say, but for all our entrepreneurs who are part of the ecosystem it is one more step towards the growth of their businesses, and even more so on these dates that are key for all of them. We will continue to support each one so that they can continue to grow their ventures, seeking to eliminate any digital barrier that prevents them from continuing with their projects,” he commented. John Martin Vignart, Country Manager of Tiendanube in Mexico.
The categories with the highest number of sales were Health and Beauty, as well as Toys. In the first, the star products were perfumes with an average cost of 941 pesos, followed by slime with 794 pesos and 614 pesos in mascara.
Now it is important to see based on the figures of this firm that purchases were made mainly through smartphones in 62 percent and 38 percent from a computer.
Sales by state were concentrated in Mexico City with 20 percent; Jalisco with 10 percent and Nuevo León with eight percent.
Seasonality is the best pretext for sales to help a brand to position itself in the market, through consumer habits, which reacts to the promotions that are being built in the market.
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