Despite the difficulties faced by the tourism sector, two years after the pandemic that paralyzed the world, with latent inflation and various mobility restrictions gradually being lifted in different countries, Mexico has seen higher levels of recovery in recent months. to those they had before the Coronavirus, resulting in a year-on-year growth of 12.1 percent, according to data from the National Institute of Statistics and Geography (INEGI), which allowed international tourism revenues to exceed by up to 10.9 percent the proceeds in 2019.
In fact, pleasure trips, mainly beaches and rural locations, are what Mexican walkers seek the most, since the most recent survey of the Deloitte Consumer Dashboard reveals that 35 percent would be willing to take a domestic flight, while only 18 percent show interest in an international destination.
These figures undoubtedly represent challenges ahead for the national tourism sector, so overcoming them will only be possible with the development of strategies that contribute to strengthening traveler confidence.
How is this reactivation achieved?
t2ó Mexico brought together some of his greats partners of the travel sector to know some of the most important points that the tourism sector has made and needs to strengthen to position us as one of the most important tourist destinations worldwide.
The industry experts who gave voice to the Digital Meets podcast are: Alexis Levantal, Corporate Marketing Director at Grupo Presidente; Rodrigo Esponda, General Director of the Los Cabos Tourism Trust; César Reyes Founding Partner & CEO, Taak Strategy Group; Ciro di Costanzo, President of Blu Group Content Production House.
“The solution to a large part of the country’s economic challenges is through tourism, whose vocation is undeniable”
Ciro di Costanzo President of Blu Group
“The tourist has changed, it has evolved, the leaders in the tourism industry have to consider the change in travel trends, in the motivations and in the needs of its users.”
Rodrigo Esponda General Director of the Los Cabos Tourism Trust.
In August of this year Taak Strategy and Blu Group reactivated their Travel summit where they invited leaders and decision makers from all over the country, among them, the Secretary of Federal Tourism, Miguel Torruco, the Secretary of Tourism of Mexico City, Nathalie Desplas Puel, and seven titular tourism secretaries of the states of the Mexican Republic, participated in the event held at club 51.
“The most important thing is to speak well of our country, tourism is a powerful tool to strengthen Mexico’s presence in the world,” says César Reyes, Founding Partner & CEO, Taak Strategy Group.
Among the keys to continue promoting tourism, we heard from two great leaders in the sector, who undoubtedly knew how to transform their brand strategies together with their entire team in order to remain positioned as leading brands and key tourist destinations in our country:
“We have to focus on our client, on their needs, what they like to see, so that the tourist falls in love with our country”, concludes Alexis Levantal, Corporate Marketing Director at Grupo Presidente.