What are the steps for a good SEO positioning? Lilach Galor, Director of SEO SIMPLE, answers this important question.
A recent study indicates that, by 2022, the number of users connected to the Internet grew by 4 percent, which, in figures, means that there are 4.9 billion Internet users today.
Currently, more than a tool -which it is-, the Internet has become another limb of the human body, making it practically impossible not to be connected today.
Work, school, friends, meetings, we can find everything from the comfort of a mobile application that is at our fingertips, which is why it is necessary for web pages to be at the forefront in order to position themselves in a context in grows day by day.
It is known today that it is not enough to have a page with good content; It helps, yes and a lot, but taking into account the growing demand and supply of the market, positioning strategies are even more important.
“Precisely, due to the great offer of websites, it is relevant to have an adequate SEO strategy, it is necessary to position yourself through a value offer, giving a transparent and clear idea of why the business is relevant for our client”emphasizes Lilach Galor, SEO SIMPLE Director.
Of course, the value offer is important, but so is the fact of having an adequate SEO strategy, which allows you to always be in the first positioning sites and give the site visibility.
In the end, in an increasingly connected world where the Internet continues to set trends, having good visibility on the web is vital to grow, but what are the steps for a good SEO positioning? own Lilach Galor, SEO SIMPLE Directorso he answers.
“The most important step is to define your target audience (the one that is going to buy your product or service) and realize what the search intention of these people is, what would be the keywords they use. It is also important see what your competition will be with these words and define if this is really the place where your business should appear”.
“The basic thing is the detection of the target audience and their needs, defining how this is aligned with the business, from this we must start to generate content that responds to said needs, that resolves the person’s doubt or query in a clear and complete way. , always focused on the public that interests us, the one that does consume your product or service”mentions.
As we mentioned, of course, in addition to this, the content is extremely important; It is the cover letter to an audience that, by the way, is already numbered by billions of Internet users, who are constantly searching for the best information.
In the midst of a context in which the so-called “fake news” are part of reality in the digital world, it is even more difficult to gain positioning; However, with good content and a good SEO strategy, the truth is that, beyond positioning, you can even win the trust of the reader, which is, in the end, the goal to follow.
It is, as explained Lilach Galorof “make websites for PEOPLE and not for robots; creating friendly websites for people, with really valuable content and with the necessary elements to generate trust is key”.