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There are studies like the “Fifth Edition State of the Connected Customer”where he has realized what has been the change in consumer behavior, based on trails.
The documented action in a stationery reminds us of cases of consumer behavior as we reported with the visit of a minor to an Oxxo.
Knowing the consumer has become an interesting guideline in the market.
A Stationery He showed things that he stopped selling and with his testimony we can understand a very important point and it is the importance of the product and the categories that it integrates, discovering the changes in the consumer.
As part of this exercise, key marketing activities have been defined, such as those that have to do with the way brands grow before the consumer, at a time when innovation has become key.
In studies As the “Fifth Edition State of the Connected Customer” the behavior of the consumer was measured based on the experience and in 94 percent it was found that a positive shopping experience motivates the acquisition of a product; 82 percent recommended a company based on its customer service and 80 percent would apologize to a company.
pantheon of straggling things
A stationery store showed things that it has never sold and the testimonial helps us understand the changes that have occurred in the consumer, using a traditional point of sale such as a stationery store, as an indicator.
The story was published by Nancy Stationery (@papelerialanancy, TikTok) and in it we discovered that the product that was no longer sold in the gift category was glasses with phrases, which are pieces of glass that are prostrated on bars to stand upright and serve as signs.
These are followed by the category of stickers, which stand out for being products that were no longer sold, especially those that illustrate characters from stories on a platform known as gusanito.com, known for having characters like Cowco and Wamba.
Within the tag categories, other lagging characters were those of ET or WWEE. In the men’s accessories section, the football team handbags, among which the América, Tigres and Santos Laguna handbags stand out.
Gift bags, specifically Tweety and the Tasmanian devil, are other products that stand out.
The testimony attests to how consumer demand has changed in the various categories that make up a point of sale such as a stationery store, thus demonstrating how important it has become to understand consumption and, most importantly, to define guidelines for the influence they have products today.
Like this exercise that reveals consumer tastes, there are practices that today are increasingly valuable in the way a story is consolidated and we saw this with the visit of a minor to an Oxxo store, where he made a series of approaches that demonstrate how important it has become to understand the consumer from testimonials.
Understanding the consumer from these angles helps to understand what is important in marketing and the ability of brands to achieve results in this segment.
Having said this, an important concept of work has been determined and it is the one that comes from assuming the responsibilities of the consumer in the market, in which work patterns have been increasingly consolidated following a key point in it: the influence before the consumer and the challenge of being able to innovate in the way brands become more and more involved, following work guidelines determined largely by these simple exercises of documented consumption.
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