Starbucks registered approximately 61 thousand 758 million US dollars, in 2021.
The American company has 33,800 coffee shops in the world.
Starbucks recorded a 2021 American Customer Satisfaction Index of 79 points.
There is little left for one of the most anticipated seasons by people in the world and especially by brands to begin. Without a doubt, Christmas is one of the dates where brands bring out all their creativity to present new products and services to their users, such as Starbucks, which has already revealed what its new flavors will be on the Christmas menu for this 2022.
It is no secret to anyone that Starbucks is one of the most famous brands in the world, which is why it is positioned worldwide, as number one, and according to its report it registers more than 33 thousand 800 coffee shops around the world.
Given all this, the US firm, in 2021, reached its highest brand value since the beginning of the period, with an approximate value of 61 thousand 758 million US dollars, it refers a study by Kantar Millward Brown.
In this sense, brands know how to win over their consumers with seasonal strategies, which is a variable related to the volume of demand for a product according to the period of the year, is an extremely useful tool for planning and managing long-term sales strategies.
It’s not Christmas without the brand of coffee shops most popular in the world reveals its menu of seasonal products. Recently, the American brand is already preparing for the winter season.
Fans of the Seattle-based coffee chain are dusting off their red reusable Christmas mugs to enjoy their favorite Christmas-flavored latte.
The menu will arrive from November 3 with drinks such as the caramel brulée latte, the chestnut praline latte, the roasted white chocolate mocha and the Irish cream cold brew.
We assume, the company detailed that in its seasonal products it is also found, the almond milk latte with frozen sugar cookie, which debuted last year.
The menu will also feature a new bakery item, the Chocolate Pistachio Swirl. Where according to the brand, the dough is baked with “brioche inspired buttery dough” and has a rich cinnamon chocolate filling, mint chocolate chips, and chopped pistachios sprinkled on top of the fudge.
In terms of merchandising, the American brand will debut with four new styles of cups that will be offered by the “comforts and joy of the season”said a press release.
Paper containers are meant to look like wrapped gifts.
“We’ve always talked about cups as little gifts, and we hope they feel like a festive treat for our customers and store associates,” said Gary Jacobson, creative director of Starbucks, in a statement.
The coffee brand is not the only one that adapts its products to the seasons of the year in which we find ourselves, since firms such as Coca-Cola, Oreo also bring out exclusive products for these dates where people’s consumption increases more.
In conclusion, the strategies that brands develop in different seasons of the year can be an aspect that allows companies to develop actions, strategies and measures that boost sales and commercial activity, as well as retain their users and customers.
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