Starbucks registered approximately 61 thousand 758 million US dollars, in 2021.
The American company has 33,800 coffee shops in the world.
Starbucks posted a 2021 US Customer Satisfaction Index of 79 points.
Changes in brands are often with the aim of improving the experience offered to consumers, especially by making new products. As an example, Starbucks currently revealed that it will be making changes to its ice cubes.
Starbucks is one of the most famous brands in the world, which is why it is positioned worldwide, as number one, and according to its report, it registers more than 33,800 coffee shops worldwide.
Before all that, the American Firm, In 2021, it reached its highest brand value since the beginning of the period, with an approximate value of 61,758 million US dollars, according to a study by Kantar Millward Brown.
The Starbucks Changes
Recently, American media have published that the popular Starbucks coffee chain is changing its ice, from the classic cube to the nuggets.
“As we continue to innovate and invest in the Starbucks Experience for our partners (baristas) and customers, we are introducing new nugget-making machines in select stores this year,” a Starbucks spokesperson told The Post in a statement on Wednesday.
The brand also explained that this machine allows partners to focus on providing the Starbucks Experience while hand-crafting the same high-quality, delicious, frozen beverages our customers expect from Starbucks.
This change will be a multi-year implementation, and priority will be given to stores with a high volume of cold drink orders.
According to the characteristics, nugget ice is noticeably smaller and denser than cubes, something like crushed ice.
Although this change has not yet been made official by the brand before consumers, since it is still being tested, it already gained strength a few days ago on networks, when a Reddit thread started by an alleged Starbucks employee went viral.
The anonymous worker posted a photo of the new ice, stating that it was “1 of 3 cafeterias testing the new ice.” This scoop caused a very heated debate about which ice was better: “nugget or cube”.
Given this, a user lamented on Reddit that the brand’s recipes are not designed for this type of ice, which will melt much faster and dilute the coffee and sweetness.
“The texture of the frappuccinos will probably be very different as well,” said another.
In this sense, after this debate in networks, the brand indicated in a new statement to The Post that customers who “tried the ice nuggets in our handmade frozen drinks during the tests had a resoundingly positive response.”
So the new ice will be rolled out over the years, as one of the company’s sustainability goals is to cut its water footprint in half by 2030. The new ice machines are said to use less water.
The cafeteria is not the only one that has changed some of its basic products, because in April McDonald’s made changes to five hamburgers on its menu.
The fast food brand explained that these changes were as a way to boost sales, so it launched “softer and fluffier” golden buns, stickier cheese and a “juicier and more caramelized” flavor, since the onions will be placed while they’re still on the grill.
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