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starbucks has a brand value increasingly defined by the expansion of its stores and dominance in the beverage categories.
The proposal of starbucks has been to add new products, as in fast food it has done Burger King.
The largest number of consumers who do not eat animal meat is found in India, where 41 percent of this population is concentrated, according to the study. “Health & Wellness Across the Globe – July 202”.
Animal meat-free products are an interesting option in the market and have now strengthened brands such as starbuckswhich enter the segment where before they only sold beverages based on this source.
Mexico is the fifth country with the highest number of consumers who do not eat protein of animal origin, with 10 percent of the total number of people who follow a diet of this type in the world, according to the study “Health & Wellness Across the Globe – July 2021”which lists other nations such as Brazil, Germany, China and the United States.
The vegan offer of Starbucks Mexico
starbucks expand vegan food options with baguettes what supposes the arrival of the brand to a category of foods that make use of substitute for meat.
To sell these products, it has partnered with NotCo, a company that makes meat substitutes made from vegetable ingredients that imitate the flavor of meat at a molecular level, so that through the correct mix it can imitate said flavor.
The proposal is simple, the baguettes they use in the middle of their preparation the famous meat substitutes flavored with chicken and cow protein with the names NotBurger Baguette Y BaguetteNotChicken with guacamole.
Both can be complemented with vegetarian mayonnaise and the brand’s reason for selling these sandwiches with meat substitutes is to become a positive brand and personalize the offer that consumers demand, at least that’s how it recognized it. Bibiana Rosiquedirector of marketing in starbucksadding that with the vegetarian offer, more is returned than what is taken from the planet.
There are more and more brands that are migrating to vegan options as an action with which they seek to stand out in the market by diversifying their offer and adding more product options to it.
In this dynamism, an interesting exercise of brands with products that attract attention due to the criticisms with which they have been received by customers has been imposed.
Let us recall cases such as Burger Kingwhen he announced his first vegetarian burger made with beef Beyond Meata brand that broke into the segment with this proposal for a vegetable substitute that emulates the flavor of animal meat at a molecular level.
In the moment in which Burger King launched this hamburger was criticized because it cooked the substitute on the same griddle where it heated the animal protein.
Resorting to meat substitutes is part of the technological impact on food consumption and the consumer’s demand for options that manage to adapt to new habits imposed by current trends, as well as by the culture that is being defined with the passage of time and the inference of technology in it.
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