Starbucks has 754 branches in Mexico; The United States is its main consumer: Alsea.
The brand made a profit of $908 million during its fiscal first quarter.
Starbucks Rewards has 29 million users worldwide: CNN Media.
Starbucks disclosed that, at the end of 2022, its products in Mexico would have an increase of 3.6 percent both in drinks and food for this year. The increase was due to inflation in the world. Despite this, has reported a 35 percent increase in profits.
“Raising prices is the worst thing for us, because here we want more happy people who connect. I no longer see any price increase in any other format, and even in other cafeteria formats that we have here, prices have been lowered and it has been extraordinary, because we have seen traffic increase, and that is something that Alsea wants, and any company”, reported Armando Torrado, general director of Alsea, in a conference.
His reported earnings were $908 million. during its second fiscal quarter, that is, an increase of 35 percent compared to the first period.
Starbucks has pointed out that consumers in the United States are its main market, They are not reducing their spending despite price rises. Sales, comparable to coffee shops that have been open for at least 13 months, in the domestic market grew 12 percent in the second quarter.
Another extremely important market for the brand is China., where revenues rebounded 9 percent. Globally the increase was 11 percent. During the first quarter of 2023, the company opened 464 stores, accumulating a total of 3 thousand Starbucks around the world, of which 51 percent are operated directly and 49 percent licensed.
While in Mexicoup to September of last year, there were 753 cafeterias and that, in addition, in the last decade in the country they have invested around 6 billion pesos, as reported by the General Director of the company, Armando Torrado, for Forbes magazine.
The coffee brand also has a loyalty program called Starbucks Rewardswhich rewards and thanks its frequent customers for preferring Starbucks stores and products Coffee.
According to a CNN Media report, by October 2022, the program had about 29 million active users with annual growth of more than 15 percent in its customer base. Harvard on its own refers that Starbucks Rewards accounts for more than half of the sales generated by coffee shops.
Customers obtain benefits such as: ease of making payments in establishments, pre order and pick up in cafeterias, free drinks on birthdaysextra shots and other additional products at no cost, as well as special events for subscribers and send gift cards to other users of the apps.
Due to the above, Starbucks has managed to show that it is a customer-focused brand through innovation. The investment focus they have had on technology has allowed them to capture great value for users and the organization.