In 2021, Starbucks reported approximately US$61.758 million.
The American company has 33,800 coffee shops in the world.
Starbucks recorded a 2021 American Customer Satisfaction Index of 79 points.
In a world increasingly worried about the global economy, consumers are taking all kinds of advice they are given to save when making their purchases. Recently, a Starbucks barista shared her tips on how to save money on the brand’s coffee in a TikTok video.
Starbucks is one of the most famous brands in the world, which is why it is positioned worldwide, as the number one, and according to your report registers more than 33,800 coffee machines worldwide.
Given all this, the American firm, in 2021, reached its highest brand value since the beginning of the period, with an approximate value of 61 thousand 758 million US dollars, according to a study by Kantar Millward Brown.
Likewise, the Starbucks target comprises 60 percent women and 40 percent men between the ages of 25 and 45, of medium or medium-high level, urban, who like new technologies and personalization, They seek to ‘feel comfortable and calm in a place for as long as they want and feel at home’ and they know the high trends, according to the brand.
Tips to save money on Starbucks coffee
When we talk about Starbucks we can mention that the experience is the brand’s battlefield, that is why the green siren firm has won over millions of consumers for what it offers, beyond its prices. People buy the “Starbucks experience”, not just a coffee signed by the brand.
Given that, a Starbucks barista has shared her tips on how to save money at the coffee shop.
The employee identified as Kate Mattson shared a video on TikTok Giving tricks to the brand’s fanatic consumers to save money when they shop at the store.
You can see that the tiktoker risked her position to make the video in the cafeteria during her break, he already paused the recording when his supervisor came in.
@katee_mattson Replying to @Ro #starbucks #starbuckshack #starbucksbarista #starbuckssecretmenu #starbucksrecipe #starbucksdrinks #starbuckschallenge #barista #pumpkinspice #PSL ♬ Lo fi hip hop 💛 (Podcast, Vlog, Advertising, Food, Travel) – Flashinmusic
“First: the small size and the medium size have the same amount of coffee, it’s just the difference in the milk, so if you want the same amount of coffee, just take the small”advised Mattson in his first tip on recording TikTok.
Likewise, the firm’s employee maintains that the second trick is: “If you don’t want to pay for syrup, just stand at the end of the bar and say, ‘Oh, sorry, I wanted to order syrup,’ or ‘Can I make it sweeter? “and the barista will only give you syrups, they don’t care, they won’t charge you”.
“If you order three drinks, chances are you’re going to get four because they can only do two drinks at a time,” Mattson added.
“Also, if you’re nice to the barista, you’re much more likely to get free stuff, maybe a larger size. You never know”, concluded the barista.
The video has gone viral on the Chinese social network to accumulate more than 124 thousand visits.
Likewise, the recording has various comments where the majority are from the consumers of the cafeteria thanking the smart shopping tips.. But also, other people warned him about the consequences that he may suffer in his work from the brand.
“Girl, be careful, you will be dragged into a disciplinary process for things like this,” one comment read.
“As someone who also works at Starbucks, I would delete this! Two people at a store near me were fired on the spot for this.”another wrote.
“Delete this honey, stay out of trouble, Thanks for…sharing this anyway,” said another.
Despite being a spontaneous video recorded by one of the American brand’s employees, The Post contacted Starbucks to request its brand position and did not receive a response on the case.
The use of social networks by employees of many companies has become popular throughout the world, so it is normal to find this type of content in this digital world.
An example is the case of an Apple employee who shared a video talking about basic iPhone security tips, and was later fired by the tech company.
In that sense, it should be noted that the world has changed and all this is due to digitalization that is taking hold more strongly in many industries, so these channels should increasingly be considered normal for many people.
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