According to a new post on Monday, Starbucks says it will offer its US members the ability to earn and purchase collectible digital stamps in the form of non-fungible tokens, or NFTs. Dubbed the “Starbucks Odyssey,” each digital collectible stamp has its ownership verified on the blockchain and will include a point value based on its rarity. As more stamps are collected, members’ points will increase, unlocking access to unique experiences.
The iconic coffee chain says rewards range from receiving a virtual espresso martini-making class to access to unique merchandise, invitations to exclusive events at Starbucks reserve roasters and possibly trips to the Starbucks Hacienda Alsacia coffee farm. in Costa Rica.
Members can earn NFTs by playing coffee-themed interactive games or taking on fun challenges in the Starbucks Odyssey, launching later this year. Users can also buy NFTs on the built-in marketplace without connecting their wallets or using any cryptocurrency.
All stamps will feature iconic Starbucks artwork co-created with Starbucks partners and outside artists. A portion of the proceeds from the sale of limited edition stamps will be donated to support creators’ causes. NFTs are minted on a test blockchain created by Polygon. In relation to this initiative, Brady Brewer, Vice President and Chief Marketing Officer of Starbucks, has stated:
“We’re entering the Web3 space unlike any other brand, while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences and celebrate the heritage and future of Starbucks.”
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