In this week’s newsletter, read how Sony Music Entertainment is preparing to venture into non-fungible tokens (NFTs). See how automaker Ford is on its way to entering the Metaverse and how coffee chain Starbucks plans to launch NFT rewards through a program called Starbucks Odyssey.
In other news, discover how the Japanese government used NFTs to reward public officials who excelled in using digital technology to deliver local solutions. And don’t forget this week’s Nifty news roundup, which includes a minor league baseball card featuring Meta founder Mark Zuckerberg.
Sony Music files trademark application for NFT-authenticated music
Sony Music Entertainment has shown interest in NFTs by applying for trademarks covering the music and artists of Columbia Records, a label owned by Sony Music. Trademark attorney Mike Kondoudis announced that the application covers both audio and video recordings of live performances.
According to Kondoudis, the company plans to use the brand for NFT-backed media, music and podcast production, and music distribution and artist management services. In addition, the application also includes the marketing, advertising and distribution of podcasts and audiovisual recordings.
Continue reading…
Ford prepares to enter the Metaverse with virtual cars and NFT
The automaker Ford Motor Company is making its preparations for the Metaverse and NFTs. Lhe car company has filed 19 major trademark applications among its car brands. The requests cover various products, such as the Mustang, Escape, Expedition and F-150 Lightning.
The company also plans to create downloadable digital products, such as vehicle parts. Apart of this, the automaker showed that it may be planning to create a marketplace that includes various NFTs and digital collectibles.
Continue reading…
Starbucks Announces New NFT Experience for Cafe Members
The Starbucks coffee chain has announced that it will allow its partners in the United States to have the opportunity to buy and earn NFT of digital stamps with its project called Starbucks Odyssey. The stamps will allow you to access unique experiences as you accumulate more points.
Rewards can range from receiving a virtual coffee-making class to access to exclusive Starbucks events, such as trips to the company’s coffee farm in Costa Rica. NFTs can be acquired by playing coffee-themed games or by taking on challenges in the Starbucks Odyssey, which will launch later in 2022.
Continue reading…
In addition to companies, governments are also jumping into NFTs. To thank the work of its officials, the Japanese government issued NFTs as a reward to seven mayors who were recognized at the Summer Digi Denkoshien 2022 ceremony.
Rewards were given to those who stood out in using digital technology to provide solutions to problems in their areas, such as the suggestion to use electric vehicles for local deliveries and a platform that uses cameras on mobile devices to follow changes. in traffic.
Continue reading…
Nifty News: Shitposters Set for $DRAMA Rewards, Zuck’s Little League Card Token, and More…
Meta president Mark Zuckerberg’s little league baseball card will be auctioned through a digital collector’s platform. The card shows an eight-year-old Zuckerberg in a baseball uniform holding a baseball bat. Although the card features the Meta executive, the auction is not authorized by Zuckerberg.
Meanwhile, luxury car maker Lamborghini is putting out the second batch of NFTs that offer some utility for collectors. Those who manage to collect three normal level NFTs this month will have access to a rare drop before other users.
Continue reading…
Thanks for reading this roundup of the week’s highlights in the NFT arena. Check back next Wednesday for more reports and insights on this evolving space.
Clarification: The information and/or opinions expressed in this article do not necessarily represent the views or editorial line of Cointelegraph. The information set forth herein should not be taken as financial advice or investment recommendation. All investment and commercial movement involve risks and it is the responsibility of each person to do their due research before making an investment decision.
Investments in crypto assets are not regulated. They may not be suitable for retail investors and the full amount invested may be lost. The services or products offered are not aimed at or accessible to investors in Spain.