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Spotify seeks a greater bond between its audience with the launch of a new feature called “Friends Mix”.
Currently, the leader of the streaming is the Swedish platform that has managed to reach 433 million subscribers worldwide.
Given the growing demand for streamingTikTok is preparing to enter the market with a new product called “TikTok Music”.
Spotify, it seems, is not enough to be the leading platform in the streaming musical, but, with its new feature “Friends Mix” still looking to reach a larger audience.
Just yesterday, through an official statement, it was revealed that Spotify reached the number of 433 million subscribers worldwideplacing it even higher than its competition, Apple Music (with more than 79 million subscribers) and YouTube Music (with more than 50 million registered users).
Undoubtedly, even when an increase in sales of music in physical format has been reported, the streaming it is still the dominant mode of consumption among Internet users. According to data from the International Federation of the Phonographic Industry (IFPI), by the end of 2021 there were already more than 523 million users of subscription accounts, in addition to the streaming global accounted for 65 percent of total revenue.
What is Spotify’s “Friends Mix”?
Now, in order to continue growing, Spotify has a new feature ready with which it hopes to reach a larger audience even more, without ceasing to be the leading platform in the market.
Through a statement, the company presented “Friends Mix”, a space whose purpose is for its users to listen to new music inspired by the songs their friends listen to. The idea is, in simple words, to allow the connection between people from knowing new music.
“We’re excited to announce ‘Friends Mix’, the latest in our personalized playlist offerings, to help listeners discover new and familiar tracks based on what’s trending among friends.”
According to what the company mentions in its statement, “Friends Mix” works similarly to “Blend”, with which you can create playlists by mixing the favorite songs of two other users. In fact, the “Blend” lists are updated daily and share similar tastes among users.
“Once you have created three mixes for two people, you will see a new ‘Friends Mix’ playlist, on your ‘Made For Us’ shelf within the ‘Made For You Hub’”
Today, the Stockholm platform has been kept up to date in order to offer various experiences to users, launching options such as “Karaoke”, “Super Group” or the latter, apparently with the aim of creating a greater link among your audience.
A new competitor in the streaming musical
This day, after Spotify reported its numbers during the second quarter of 2022, a new contender appeared in the universe of streaming musical.
It is about TikTok, the Chinese social network that is planning to launch “TikTok Music”, its own online music service. streaming which, so far, is just a future project.
This, in reality, is not surprising, since the platform had previously announced “SoundOn” and, in fact, announced that it would release an album with all its viral hits. And it is that, for sure, TikTok is a social network that has known how to position several artists, as mentioned by the study “Identifying the power of music and artists on TikTok”which reveals that At least 80 percent of users have discovered new music on TikTok, far more than on other streaming platforms. streaming.
Although it seems to have no real competition, TikTok’s bet could put Spotify in trouble. Let us remember that, in the end, we are talking about the most popular social network among the new generations and, without a doubt, a space that musicians are finding to make themselves known.